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📒The Tastemakers ✍ David Sax
📝The Tastemakers Book Synopsis : Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
📒The Tastemakers ✍ Russell Lynes
📝The Tastemakers Book Synopsis :
📒Kellogg On Integrated Marketing ✍ Dawn Iacobucci
📝Kellogg on Integrated Marketing Book Synopsis : Marketing experts Iacobucci and Calder here offer managers a better way to think about database marketing. This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.
📒Tastemaker ✍ Monica Penick
📝Tastemaker Book Synopsis : A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source—the consumer magazine—as a key tool for deepening our understanding of mid-century architecture and design.
📒The Art Prophets ✍ Richard Polsky
📝The Art Prophets Book Synopsis : In The Art Prophets, Richard Polsky introduces us to influential late twentieth-century dealers and tastemakers in the art world. These risk takers opened doors for artists, identified new movements, and resurrected art forms that had fallen into obscurity. In this distinctive tour, Polsky offers an insightful and engaging dialog between artists and the visionaries who paved their way. Table of contents Ivan Karp and Pop Art Stan Lee and Comic Book Art Chet Helms, Bill Graham, and the Art of the Poster John Ollman and Outsider Art Joshua Baer and Native American Art Virginia Dwan and Earthworks Tod Volpe and Ceramics Jeffrey Fraenkel and Photography Louis Meisel and Photorealism Tony Shafrazi and Street Art
📝America s Tastemakers Book Synopsis :
📒Mackellar Smiths Jordan ✍ Doug Clouse
📝Mackellar Smiths Jordan Book Synopsis : "Illustrated historical account of Philadelphia-based MacKellar, Smiths & Jordan, the largest and longest-operating American type foundry of the nineteenth century. Explores leaders, employees, factory, business practices, and design of their typefaces. Appendices include chronology and patented typefaces and ornaments."--Provided by publisher.
📒The Adoring Audience ✍ Lisa A. Lewis
📝The Adoring Audience Book Synopsis : First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
📝America s Tastemakers No 2 Book Synopsis :
📒Pricing Beauty ✍ Ashley Mears
📝Pricing Beauty Book Synopsis : Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.