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📒The Tastemakers ✍ David Sax
📝The Tastemakers Book Synopsis : Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
📒The Tastemakers ✍ Russell Lynes
📝The Tastemakers Book Synopsis :
📒The Adoring Audience ✍ Lisa A. Lewis
📝The Adoring Audience Book Synopsis : First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
📒Pricing Beauty ✍ Ashley Mears
📝Pricing Beauty Book Synopsis : Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
📒Comedy And Distinction ✍ Sam Friedman
📝Comedy and Distinction Book Synopsis : Comedy is currently enjoying unprecedented growth within the British culture industries. Defying the recent economic downturn, it has exploded into a booming billion-pound industry both on TV and on the live circuit. Despite this, academia has either ignored comedy or focused solely on analysing comedians or comic texts. This scholarship tends to assume that through analysing an artist’s intentions or techniques, we can somehow understand what is and what isn’t funny. But this poses a fundamental question – funny to whom? How can we definitively discern how audiences react to comedy? Comedy and Distinction shifts the focus to provide the first ever empirical examination of British comedy taste. Drawing on a large-scale survey and in-depth interviews carried out at the Edinburgh Festival Fringe, the book explores what types of comedy people like (and dislike), what their preferences reveal about their sense of humour, how comedy taste lubricates everyday interaction, and how issues of social class, gender, ethnicity and geographical location interact with patterns of comic taste. Friedman asks: Are some types of comedy valued higher than others in British society? Does more ‘legitimate’ comedy taste act as a tangible resource in social life – a form of cultural capital? What role does humour play in policing class boundaries in contemporary Britain? This book will be of interest to students and scholars of sociology, social class, social theory, cultural studies and comedy studies.
📒Indie ✍ Michael Z. Newman
📝Indie Book Synopsis : From Stranger than Paradise (1984) to Synecdoche, New York (2008), America's independent films often seem to defy classification. Their strategies of storytelling and representation vary widely, and they range from raw, no-budget productions to the more polished releases of Hollywood's "specialty" divisions. Understanding American indies involves more than just considering films. Filmmakers, distributors, exhibitors, festivals, critics, and audiences play a role in the art's identity, which is always understood in relation to the Hollywood mainstream. By locating the American indie in the historical context of the Sundance-Miramax era (the mid-1980s to the end of the 2000s), Michael Z. Newman considers indie cinema as an alternative American film culture. His work isolates patterns of character and realism, formal play, and oppositionality in these films and the function of festivals, art houses, and critical media in promoting them. He accounts for the power of audiences to distinguish indie films from mainstream Hollywood and to seek socially emblematic characters and playful form in their narratives. Analyzing films such as Welcome to the Dollhouse (1996), Lost in Translation (2003), Pulp Fiction (1994), and Juno (2007), along with the work of Nicole Holofcener, Jim Jarmusch, John Sayles, Steven Soderbergh, and the Coen brothers, Newman investigates the conventions that cast indies as culturally legitimate works of art and sustain these films' appeal. In doing so, he not only binds these diverse works together within a cluster of distinct viewing strategies but also invites readers to reevaluate the difference of independent cinema, as well as its relationship to class and taste culture.
📝Tastemaker Research Report Book Synopsis :
📒Distinction ✍ Pierre Bourdieu
📝Distinction Book Synopsis : No judgement of taste is innocent - we are all snobs. Pierre Bourdieu's Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind. In the course of everyday life we constantly choose between what we find aesthetically pleasing, and what we consider tacky, merely trendy, or ugly. Taste is not pure. Bourdieu demonstrates that our different aesth
📒Viral Loop ✍ Adam Penenberg
📝Viral Loop Book Synopsis : Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
📒The New Literary Middlebrow ✍ B. Driscoll
📝The New Literary Middlebrow Book Synopsis : The middlebrow is a dominant cultural force in the twenty-first century. This book defines the new literary middlebrow through eight key features: middle class, feminized, reverential, commercial, emotional, recreational, earnest and mediated. Case studies include Oprah's Book Club, the Man Booker Prize and the Harry Potter phenomenon.