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📒The Tastemakers ✍ David Sax
📝The Tastemakers Book Synopsis : Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
📒The Tastemakers ✍ Russell Lynes
📝The Tastemakers Book Synopsis :
📒The Tastemakers ✍ Rosie Millard
📝The Tastemakers Book Synopsis : To the surprise of some and the outrage of many, the winner of the 2001 Turner Prize was Martin Creed's installation 'The Lights Going On and Off' -- a room in which, well, the lights go on and off. Rosie Millard, the BBC's Arts Correspondent, concluded her report about the prize-giving to the evening news by observing that one of the interesting things about the work was that it was 'art you could do at home'. As ever, the shop-front for modern art had lived up to its reputation for controversy. But, tellingly, the 2001 award was presented by none other than Madonna. How had a pop-culture icon infiltrated such a high-culture jamboree? Modern British art, Rosie Millard concludes, *is* popular culture. From advertising to pop music, fashion to film, the BritArt/YBA (Young British Artist) phenomenon has moved art into the mainstream as never before. Her assessment of the movers and shakers from self-styled enfants terribles like Damien Hirst and Tracey Emin to gallery bigwigs like Nicholas Serota shows how this has come about, and where it's likely to lead us. Funny and revealing in equal measure, THE TASTEMAKERS is an essential primer for all those who don't know much about art, but who know what they like.
📒 ✍ Эй Джей Джейкобс
📝 Book Synopsis : Что означает буквально следовать Библии — каждому слову, абсолютно в точности, не отходя ни на йоту? Может ли современный человек в принципе соблюдать все ее правила? Эй Джей Джейкобс попытался сделать именно это: в течение года он жил, стремясь как можно более тщательно следовать всем правилам и руководствам, которые смог найти в Библии, — их оказалось более семисот. Он отращивал бороду, сторонился менструирующих женщин, соблюдал шаббат, трижды в день молился, плясал перед Господом нашим, закидывал камнями богохульников… «Год, прожитый по-библейски» — это и мемуары, и рассказ о познании и воспитании, и настоящее, глубоко прочувствованное духовное путешествие, которое заставит вас иначе взглянуть на самую влиятельную книгу в истории человечества. Книга издательства 'Манн, Иванов и Фербер'
📒The Art Prophets ✍ Richard Polsky
📝The Art Prophets Book Synopsis : In The Art Prophets, Richard Polsky introduces us to influential late twentieth-century dealers and tastemakers in the art world. These risk takers opened doors for artists, identified new movements, and resurrected art forms that had fallen into obscurity. In this distinctive tour, Polsky offers an insightful and engaging dialog between artists and the visionaries who paved their way. Table of contents Ivan Karp and Pop Art Stan Lee and Comic Book Art Chet Helms, Bill Graham, and the Art of the Poster John Ollman and Outsider Art Joshua Baer and Native American Art Virginia Dwan and Earthworks Tod Volpe and Ceramics Jeffrey Fraenkel and Photography Louis Meisel and Photorealism Tony Shafrazi and Street Art
📒Tastemakers ✍ David Sax
📝Tastemakers Book Synopsis : Haben sie sich schon einmal gefragt, warum Cupcakes einen Hype erleben und Fondue voll retro ist? Warum wir auf einmal Smoothies trinken und schwarzen Reis essen? Es hat den Anschein, dass wir heute immer neue Gerichte und Lebensmittel entdecken. Doch das ist nicht nur eine Erscheinung unserer Zeit. David Sax begibt sich auf die Spuren der kulinarischen Trendsetter und deckt auf, wie unser Geschmack "erfunden" wird. Er analysiert aktuelle sowie vergangene Phänomene und zeigt, warum wir essen, was wir essen. Ein unterhaltsamer, oftmals überraschender Blick auf unsere Teller.
📒The Taste Makers Of Tomorrow United States ✍ Abdul Aziz Abdul Rahman (Tan Sri Dato'.)
📝The Taste Makers of Tomorrow United States Book Synopsis :
📒Tastemakers Of The Local Food Movement ✍ Anne Sterling-Alsina
📝Tastemakers of the Local Food Movement Book Synopsis : The recent trend to "buy local" in America is influencing how chefs choose ingredients and how they interact with purveyors and customers, necessitating an unprecedented discourse about our food supply. As an offshoot of the sustainability movement, the local trend is the subject of peer-reviewed studies and is being popularized by authors, journalists and activists who are reaching a universal audience on the internet and in other media, however, the local trend has not been reviewed from the perspective of the food professional. Based on an analysis of academic and popular views of local, I demonstrate the benefits to culinary students and established chefs in broadening their knowledge of sustainability issues in general and the local food trend specifically to comprehend and participate in the current nationwide conversation about local foods. I argue that, by integrating this knowledge into their skill set, essentially becoming gastronomers as well as cooks, chefs can take a leading role in the local food movement as "taste makers" and will be at the forefront of a more ecological, healthful, and delicious American cuisine.
📒Mackellar Smiths Jordan ✍ Doug Clouse
📝Mackellar Smiths Jordan Book Synopsis : "Illustrated historical account of Philadelphia-based MacKellar, Smiths & Jordan, the largest and longest-operating American type foundry of the nineteenth century. Explores leaders, employees, factory, business practices, and design of their typefaces. Appendices include chronology and patented typefaces and ornaments."--Provided by publisher.
📒Pricing Beauty ✍ Ashley Mears
📝Pricing Beauty Book Synopsis : Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
📒Comedy And Distinction ✍ Sam Friedman
📝Comedy and Distinction Book Synopsis : Comedy is currently enjoying unprecedented growth within the British culture industries. Defying the recent economic downturn, it has exploded into a booming billion-pound industry both on TV and on the live circuit. Despite this, academia has either ignored comedy or focused solely on analysing comedians or comic texts. This scholarship tends to assume that through analysing an artist’s intentions or techniques, we can somehow understand what is and what isn’t funny. But this poses a fundamental question – funny to whom? How can we definitively discern how audiences react to comedy? Comedy and Distinction shifts the focus to provide the first ever empirical examination of British comedy taste. Drawing on a large-scale survey and in-depth interviews carried out at the Edinburgh Festival Fringe, the book explores what types of comedy people like (and dislike), what their preferences reveal about their sense of humour, how comedy taste lubricates everyday interaction, and how issues of social class, gender, ethnicity and geographical location interact with patterns of comic taste. Friedman asks: Are some types of comedy valued higher than others in British society? Does more ‘legitimate’ comedy taste act as a tangible resource in social life – a form of cultural capital? What role does humour play in policing class boundaries in contemporary Britain? This book will be of interest to students and scholars of sociology, social class, social theory, cultural studies and comedy studies.
📒Indie ✍ Michael Z. Newman
📝Indie Book Synopsis : From Stranger than Paradise (1984) to Synecdoche, New York (2008), America's independent films often seem to defy classification. Their strategies of storytelling and representation vary widely, and they range from raw, no-budget productions to the more polished releases of Hollywood's "specialty" divisions. Understanding American indies involves more than just considering films. Filmmakers, distributors, exhibitors, festivals, critics, and audiences play a role in the art's identity, which is always understood in relation to the Hollywood mainstream. By locating the American indie in the historical context of the Sundance-Miramax era (the mid-1980s to the end of the 2000s), Michael Z. Newman considers indie cinema as an alternative American film culture. His work isolates patterns of character and realism, formal play, and oppositionality in these films and the function of festivals, art houses, and critical media in promoting them. He accounts for the power of audiences to distinguish indie films from mainstream Hollywood and to seek socially emblematic characters and playful form in their narratives. Analyzing films such as Welcome to the Dollhouse (1996), Lost in Translation (2003), Pulp Fiction (1994), and Juno (2007), along with the work of Nicole Holofcener, Jim Jarmusch, John Sayles, Steven Soderbergh, and the Coen brothers, Newman investigates the conventions that cast indies as culturally legitimate works of art and sustain these films' appeal. In doing so, he not only binds these diverse works together within a cluster of distinct viewing strategies but also invites readers to reevaluate the difference of independent cinema, as well as its relationship to class and taste culture.
📒Distinction ✍ Pierre Bourdieu
📝Distinction Book Synopsis : No judgement of taste is innocent - we are all snobs. Pierre Bourdieu's Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind. In the course of everyday life we constantly choose between what we find aesthetically pleasing, and what we consider tacky, merely trendy, or ugly. Taste is not pure. Bourdieu demonstrates that our different aesth
📝Tastemaker Research Report Book Synopsis :
📒Taste Makers Of Tomorrow ✍ Ahmad Omar
📝Taste Makers of Tomorrow Book Synopsis :
📒Viral Loop ✍ Adam Penenberg
📝Viral Loop Book Synopsis : Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
📒The New Literary Middlebrow ✍ B. Driscoll
📝The New Literary Middlebrow Book Synopsis : The middlebrow is a dominant cultural force in the twenty-first century. This book defines the new literary middlebrow through eight key features: middle class, feminized, reverential, commercial, emotional, recreational, earnest and mediated. Case studies include Oprah's Book Club, the Man Booker Prize and the Harry Potter phenomenon.
📒The Art Makers ✍ Russell Lynes
📝The Art makers Book Synopsis : Eakins, Hunt, French, Morse, Trumbull, et al. and their struggle to make art respectable in 19th-century America. 211 illus.
📒Other Voices Hidden Histories Of Liverpool S Popular Music Scenes 1930s 1970s ✍ Dr Michael Brocken
📝Other Voices Hidden Histories of Liverpool s Popular Music Scenes 1930s 1970s Book Synopsis : At times it appears that a whole industry exists to perpetuate the myth of origin of the Beatles. There certainly exists a popular music (or perhaps 'rock') origin myth concerning this group and the city of Liverpool and this draws in devotees, as if on a pilgrimage, to Liverpool itself. Once 'within' the city, local businesses exist primarily to escort these pilgrims around several almost iconic spaces and places associated with the group. At times it all almost seems 'spiritual'. One might argue however that, like any function myth, the music history of the Liverpool in which the Beatles grew and then departed is not fully represented. Beatles historians and businessmen-alike have seized upon myriad musical experiences and reworked them into a discourse that homogenizes not only the diverse collective articulations that initially put them into place, but also the receptive practices of those travellers willing to listen to a somewhat linear, exclusive narrative. Other Voices therefore exists as a history of the disparate and now partially hidden musical strands that contributed to Liverpool's musical countenance. It is also a critique of Beatles-related institutionalized popular music mythology. Via a critical historical investigation of several thus far partially hidden popular music activities in pre- and post-Second World War Liverpool, Michael Brocken reveals different yet intrinsic musical and socio-cultural processes from within the city of Liverpool. By addressing such 'scenes' as those involving dance bands, traditional jazz, folk music, country and western, and rhythm and blues, together with a consideration of partially hidden key places and individuals, and Liverpool's first 'real' record label, an assemblage of 'other voices' bears witness to an 'other', seldom discussed, Liverpool. By doing so, Brocken – born and raised in Liverpool – asks questions about not only the historicity of the Beatles-Liverpool narrative, but also about the absence of historiography concerning disparate popular music activity within the city of Liverpool. In turn, he questions Liverpool's image as a 'music' city – what does this latter expression really mean? And from what genres of music does this apparently 'natural' musical font spring? Such questions ultimately bear crucially on issues relating to scenes, locality, race and identity, and periodization: all matters currently of great interest to the popular music researcher; in turn the veracity of institutionalized popular music histories is also brought into question.
📒Chasing Youth Culture And Getting It Right ✍ Tina Wells
📝Chasing Youth Culture and Getting it Right Book Synopsis : Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
📒The Adoring Audience ✍ Lisa A. Lewis
📝The Adoring Audience Book Synopsis : First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.