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📝The Business of Fashion Book Synopsis :
📝The Business of Fashion Book Synopsis : " Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book. "--
📝The Business of Fashion Book Synopsis : Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
📒Ramp Up ✍ Hindol Sengupta
📝Ramp Up Book Synopsis : Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of Indiaâ€™s fastest growing and most glamorous industriesâ€”fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .
📒Regulating Style ✍ Kedron Thomas
📝Regulating Style Book Synopsis : Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
📝BoF Book Synopsis : This special edition focused on critical issues facing fashion, from sustainability and the human cost of our supply chains to untapped business opportunities in technology, Africa and the plus-size market. This edition also coincides with the launch of BoF Voices, a new platform for discussion and debate where the global fashion community can come together to express and exchange ideas and opinions on the most important topics facing fashion today.
📒Marketing Fashion Footwear ✍ Fiona Armstrong-Gibbs
📝Marketing Fashion Footwear Book Synopsis : Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector. The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.
📒The Business Of Fashion ✍ V. D. Dudeja
📝The Business of Fashion Book Synopsis : In Indian context.
📒The End Of Fashion ✍ Teri Agins
📝The End of Fashion Book Synopsis : The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
📝The Business of Fashion Designing Manufacturing and Marketing Book Synopsis : Facts101 is your complete guide to The Business of Fashion, Designing, Manufacturing, and Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
📒The Fundamentals Of Fashion Management ✍ Susan Dillon
📝The Fundamentals of Fashion Management Book Synopsis : The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.
📒The Business Of Fashion ✍ Judy Sale
📝The Business of Fashion Book Synopsis : A guide to the clothing industry for the aspiring designer, pattern maker, or production manager. Topics covered include employment and careers, fabrics and yarns, designing, costing and pricing, technology, and marketing and merchandising. Illustrated with photographs and drawings, including sample designs. The author runs fashion design and dressmaking workshops.
📒Dynamics Of Fashion 3 E ✍ Elaine Stone
📝Dynamics of Fashion 3 E Book Synopsis : The Changing World of Fashion - A Century of Fashion - The Nature of Fashion - The Environment of Fashion - The Movement of Fashion - The Business of Fashion The Primary Level: The Materials of Fashion - Textiles: Fibers and Fabrics - Leather and Fur The Secondary Level: The Producers of Apparel - Product Development - Women's Apparel - Men's Apparel - Children's and Teens' Apparel The Secondary Level: The Other Producers - Innerwear, Bodywear, and Legwear - Accessories - Cosmetics and Fragrances - Home Fashions The Retail Level: The Markets for Fashion - Global Fashion Markets - Global Sourcing and Merchandising - Fashion Retailing - Policies and Strategies in Fashion Retailing - The Auxiliary Level: Supporting Services - Fashion Auxiliary Services - Nearly 700 color photographs and illustrations - New chapter on Fashion History includes a special project to help students understand the correlation between fashion and the times - New and updated perspective of technology and its impact on the movement of fashion, fashion globalization, retail competition, and theories of customer service - "Then and Now" encourages students to look to the past, present, and future - "Fashion Focus" highlights pertinent people, organizations, and companies - "My Top 100 Apparel Designers" compiles Stone's choices of historical and contemporary designers include noteworthy elements of their designs - Updated glossary provides students with an understanding of the language of fashion - Instructor's Guide includes suggestions for teaching the course, as well as supplementary assignments, test banks, and afinal examination - PowerPoint Presentation includes more than 400 slides that provide the basis for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms
📒The Business Of Fashion 3rd Edition ✍ Leslie Davis Burns
📝The Business of Fashion 3rd Edition Book Synopsis : The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list
📒The Business Of Fashion Modeling ✍ Tondaleya Shamley
📝The Business of Fashion Modeling Book Synopsis :
📒Writing For The Fashion Business ✍ Kristen K. Swanson
📝Writing for the Fashion Business Book Synopsis : Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
📒Fashion Illustration By Fashion Designers ✍ Laird Borrelli
📝Fashion Illustration by Fashion Designers Book Synopsis : This text showcases the fashion sketches of 60 contemporary fashion designers, selected for their extraordinary talent in the art of illustration. Drawings from designers such as Christian Lacroix, Yves Saint Laurent and Jens Laugesen display a wide range of creative techniques and approaches.
📒Magic Of Fashion ✍ Brian Moeran
📝Magic of Fashion Book Synopsis : Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
📒Stitched Up ✍ Tansy E. Hoskins
📝Stitched Up Book Synopsis : Stitched Up delves into the exclusive and alluring world of fashion, to expose class division, gender stereotyping and wasteful consumption. Tansy Hoskins illuminates the political and sociological dimensions of an industry which promotes and supports the dominant values of our age: image, glamour, money and sex. Hoskins also provides a fascinating historical narrative, showing that the clothes we wear are as indicative of who we are as they were during the reign of Louis XIV. She tackles key contemporary issues, such as the controversy over 'size zero' and the impact of fashion in depleting the world's natural resources. In a provocative move, Stitched Up argues that fashion controls our aspirations and self worth through a set of impossible beauty standards. At a time when high spending on clothes persists despite economic recession, Stitched Up provides a unique critical examination of fashion in relation to contemporary culture and the distorting priorities of capitalism.
📒Unveiling Fashion ✍ Fr‚d‚ric Godart
📝Unveiling Fashion Book Synopsis : "For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, Frâedâeric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, in the everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals how social influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius,' and gives a prominent importance to brands" - Publisher website.
📒Fashion Law And Business ✍ Lois F. Herzeca
📝Fashion Law and Business Book Synopsis : FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.