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📝Seo 2017 Learn Search Engine Optimization with Smart Internet Marketing Strateg Book Synopsis : Learn SEO strategies to rank at the top of Google with SEO 2017 Newest edition - EXPANDED & UPDATED - OCTOBER, 2016 No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you''ve sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong. - Google''s constant updates have made many popular SEO optimization strategies useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes: 1. September, 2016 - Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm. 2. September, 2016 - Webmasters report a groundbreaking update to Google''s local search results now known as the Possum update, presenting new challenges to local businesses. 3. August, 2016 - Google announces their upcoming "Interstitial" update, effectively putting an end to mobile pop-up ads in coming months. SEO 2017 is now updated covering the latest changes to Google''s algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google''s algorithm, and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won''t get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. Sneaky tricks to get local businesses ranking high with local SEO. 3. How to find "money" keywords that will send customers to your site. 4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. Also discover little-known search engine optimization tools top Internet marketing experts use The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! Sidestep the 2017 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google''s algorithm, and how to use them to rank your site at the top. - Recent updates-Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more... - Potential updates coming up in 2017. - Steps to recover from a Google penalty. And read the very special bonus chapter on pay-per-click advertising In this special bonus, learn how to setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally. One of the most advanced and comprehensive SEO optimization books ever published-now updated and expanded-of all best-selling SEO books, this is the one with everything you need. Scroll up, click buy, and get started now!
📒Direct And Digital Marketing In Practice ✍ Brian Thomas
📝Direct and Digital Marketing in Practice Book Synopsis : Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
📒Search Engine Optimization ✍ Shivani Karwal
📝Search Engine Optimization Book Synopsis : Search Engine Optimization: Learn the Steps to SEO Success and Dominate Search Engines. Having your SEO game strong is crucial for any business today. This book is an easy to follow step-by-step guide to search engine optimization. This book is packed with information and examples to help you succeed. So prepare to enter a new and successful phase of marketing your business!
📒Multilingual Digital Marketing ✍ Maria Johnsen
📝Multilingual Digital Marketing Book Synopsis : Multilingual Digital MarketingHow to achieve your digital marketing objectives and increase sales Introducing: Multilingual Digital MarketingThis book is a must for all companies out there.Maria Johnsen has a wonderful way with words that makes this an amazing book to read.Each chapter answers to various questions related to: How search engines work Paid advertisement strategies that really work: How to bid smart at lowest cost and increase sales? Find out Maria Johnsen's global pay per click strategies Global marketing contains tactics which can be used in North America, Europe and Asia Sales tactics in Europe and North America Multilingual mobile advertising strategy Multilingual neuromarketing Where to find the right sales people and how motivate them to increase sales Multilingual neuromarketing Secrets in successful multilingual marketingMost Helpful Reader Reviews"I'm confident that this book helped me out a lot. Lots of useful information on multilingual marketing online. I'm happy I found this." - Steven Holt."Essential Book for Any Online Marketer - Quick Read, Concise Language, Packed full of Useful Tips!" - Susan Rits"Absolutely amazing information!! I was intrigued from the very beginning of this book because of the need to drive more traffic to my websites." - Anne StevensAbout the AuthorMaria Johnsen has a Master of Science degree in Human, Computer Interaction/Computer Sciences from the Norwegian University of Science and Technology. Her professional background and education is diverse and includes skills in areas such as multilingual digital marketing and content writing, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems. Also, she is fully fluent in seven human languages and possess experience in language instruction, tutoring, and translation. She has developed a unique teaching method for fast learning. This method is applied in China and Norway. Maria writes fiction and nonfiction books in her spare time.Scroll up and grab a copy TODAY Grab your copy today and start dominating the online world in your niche.Read "Multilingual Digital Marketing" on your PC, Mac, smart phone, tablet or Kindle device.Tags: multilingual digital marketing, multilingual seo ppc
📒Innovative Approaches To Tourism And Leisure ✍ Vicky Katsoni
📝Innovative Approaches to Tourism and Leisure Book Synopsis : This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
📒Savvy Smart Sexy People Do Internet Marketing ✍ Sandra Jakovljevic
📝Savvy Smart Sexy People Do Internet Marketing Book Synopsis : This book is going to show you the step by step rationale behind online marketing and how to make your presence known in the world, and you will do that through internet marketing. The goal here is to strategize your marketing journey and create realistic milestones for the success of your company. You will learn how to select the proper internet marketing channels to suit your particular business. When you do this you will gain maximum leads, highlight your UPS all the while learning the insider secrets on how to brand your business. I will show you how to create a landing page, use Facebook pixels or re-marketing to ensure that your business will grow bigger than you could ever imagine. CHAPTER 1 We will delve into what internet marketing is and the benefits for your business. We focus on how to brand your business properly. You will learn what internet marketing is how to get started. You will realize what the three principle motivation to hop into web advertising means. Everywhere throughout the web, you will discover that marketing begins with your clients, in this book, you will find different approaches. CHAPTER 2 Create an online presence to boost sales. You want to brand yourself and focus on your online presence. Learn what your short term and long term objectives are for your business. Find out how boosting your online presence will also increase your bank account. There are three simple practices to expanding your online presence. Learn the difference between cross promotion and cross posting and how both of these things affect your online presence. CHAPTER 3 Create realistic goals for your business is essential if you want to be successful. Your marketing goals have to coincide with your business goals and creating realistic milestones will help you to get there. Having good and pragmatic marketing objectives can keep you from veering off from your unique marketing plan. You will figure out how to make great content promoting marketing plan, create content, what channels to use for amazing marketing results. CHAPTER 4 Learn the importance of a website and having quality content on it. Learn about the importance of a landing page, marketing campaigns using email, inbound marketing, and social media promotions. You will find out what channels will suit your particular business the best. Learn how to build a mailing list and so much more. Email marketing is a great way to drive traffic to your website and your business in general. CHAPTER 5 Learn the best platform for your business and how to build a successful website to bring in business offered in the form of an SEO tutorial. Find out how to achieve killer results by developing fantastic marketing channels. You will learn how to run an effective Facebook page, by using behavior marketing. I will show you how to implement it and make some serious money. CHAPTER 6 Become a master at creating internet marketing promotions. Be the boss at creating unique and exciting marketing channels that will draw in new clients. Use your landing page to tell your story and sell the products/services while making a great re-marketing plan. Adroll will complete the remarketing plan and help you to set it up. The trend for 2017 is Facebook pixels, and it’s important that you take advantage of it for your business. CHAPTER 7 Being a winner includes a three step system, Focus + Continuity + System. Learn what a sales funnel is and how to best use it to your advantage when doing business. Measuring the conversion to sales funnel is essential to becoming successful in business regardless of the business you do. If you are a digital marketer or entrepreneur, then you won’t want to miss these tips.
📒Information Technology For Managers ✍ George Reynolds
📝Information Technology for Managers Book Synopsis : Now today's managers can prepare to successfully oversee and understand information systems with Reynold’s INFORMATION TECHNOLOGY FOR MANAGERS, 2E. This practical, insightful book prepares current and future managers to understand the critical business implications of information technology. A wealth of actual contemporary examples demonstrate how successful managers can apply information technology to improve their organizations. A new chapter on IT security, hands-on scenarios and practical cases give readers an opportunity to apply what they’re learning. This edition’s solid framework helps define the manager’s important role in information technology and in working effectively with all members of the organization to achieve results. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Mktg 9 ✍ Charles W. Lamb
📝MKTG 9 Book Synopsis : MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they want−including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time. Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒The Ultimate Technical Seo Checklist ✍ Marco Palmero
📝The Ultimate Technical Seo Checklist Book Synopsis : The Ultimate Technical SEO Checklist: The Art and Science of a Perfect SEO Audit You've mastered the basics of SEO. You've even mastered advanced level black-belt SEO. What's left to learn? Career progression to senior roles within the SEO industry will require the smart use of time, management and delegation of work. This book is perfect for any Junior SEO, Executive SEO, SEO Manager or Head of SEO as well as any digital marketer looking to become an expert in achieving success for their Organic channel. The Ultimate Technical SEO Checklist provides a systematic process driven methodology combined with SEO principles ranging from basic to advanced. Having a clearly defined and comprehensive SEO Audit process will clarify deliverables and allow your SEO team to work efficiently and effectively. It ensures clarity and will help set known expectations with stakeholders at all levels from the client or agency side with people in your team as well as external parties. The Ultimate SEO Checklist is a definitive book which covers every element required in delivering an SEO audit that will provide real results for the client. Topics within the book include: Comprehensive SEO pre-planning techniques to maximise profitability Exhaustive list of prioritised Ranking Factors which simplifies and defines key SEO principles. Competitive analysis techniques. A to Z of Technical SEO from On-page HTML markup to Internal Linking. Off page technical factors such as anchor text to disavows. A sample Client Questionnaire which helps set expectations, saves time, avoid misunderstandings and missed project details. Beat the Competition and Learn Smart SEO Strategies that the Professionals Use SEO traffic (aka Organic Traffic) is the most valuable traffic your website can get to generate leads and sales for your business. It's cost-effective and it drives very targeted and relevant to your site. DIY SEO 2016 goes into the intimate details of the processes that SEO professionals use on a daily basis so that you too can get that coveted first place ranking. Read the SEO strategies to stay far ahead of Google Updates and any penalty How to do "proper" deep keyword research to stomp the competition Study the link building power plays that can build your link authority How to defeat your local competitors at Local SEO Read the Secret Tricks in the On-Page Optimisation Guide Suggestions for Quick Wins at each stage of the SEO cycle Find out the real tools that SEO professionals use in their trade Follow the Real Processes which SEO Agencies use every day! Read about all the SEO secrets and learn how to Do-It-Yourself in this 134 page book today! About the Author Marco Palmero is a Google certified professional who has achieved thousands of number one rankings for small and large multinational companies. Marco has worked on optimising international and domestic websites across different industries from ecommerce, content and finance to rank highly on search engines for over 10 years.
📒Digital Marketing Excellence ✍ Dave Chaffey
📝Digital Marketing Excellence Book Synopsis : Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.