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📒Raving Fans ✍ Ken Blanchard
📝Raving Fans Book Synopsis : "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
📒Increasing Your Profitability ✍ Jochen Siepmann
📝Increasing your profitability Book Synopsis :
📒Driving Loyalty ✍ Kirk Kazanjian
📝Driving Loyalty Book Synopsis : Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line. In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base. In Driving Loyalty, you’ll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You’ll also discover how other thriving companies—from JetBlue and Starbucks to Costco and even Chobani Yogurt—use similar techniques to outsmart the competition and turn customers and employees into raving fans. Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance. In the pages of Driving Loyalty, you'll learn: - Specific strategies for offering exceptional service that will help to increase sales and grow your business. - Principles for developing engaged, high-performing teams - Why the rules of brand building differ based on your target audience - How to effectively leverage social media to better connect with your customers and employees - Why forming strong partnerships can take your company--and your career--to the next level - And much more
📒Salon Success Secrets Volume 1 ✍ Grace Vassallo
📝Salon Success Secrets Volume 1 Book Synopsis : Salon Success Secrets Volume 1 - How to Create Raving Fans delivers a tried and tested system for understanding your clients needs and helping you to turn your clients into loyal, raving fans.Discover the 7 Secrets that will help you retain new clients, keep existing clients happy and help them refer business to you so you can generate more revenue and live life on your terms.
📒Turning Customers Into Advocates ✍ Amanda Stevens
📝Turning Customers Into Advocates Book Synopsis : This book reveals the ten proven principles you can use to make immediate and impactful improvements to your customer experience, regardless of your product, service, industry and size. You'll learn how to tap the greatest asset sitting dormant in your business right now - your existing customer base. With powerful real-life examples and ideas you can get started on straight away, this book will get you excited about creating memorable experiences for your customers that get them raving about your brand and delivering you a steady stream of new customers.
📒How To Innovate In Marketing Collection ✍ Monique Reece
📝How to Innovate in Marketing Collection Book Synopsis : A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
📒Not A Fan Student Edition ✍ Kyle Idleman
📝Not a Fan Student Edition Book Synopsis : If someone asked, "Are you a fan of Jesus?", how would you answer? You attend every movie featuring a certain actor, you know the stats of your sports hero, and can recite each lyric from your favorite band. In short, you're a huge fan. But are you treating Jesus the same as the other people you admire? The truth is, Jesus wants more than the church attendance, occasional prayer, and the ability to recite Scripture—the fan response. He's looking for people who are actually willing to sacrifice in order to follow him. In this student edition of Not a Fan, Kyle Idleman uses humor, personal stories, and biblical truth as he challenges you to look at what it means to call yourself a Christian, and what it means to follow the radical call Jesus presents. So will you be a fan, or a follower?
📒Brand Against The Machine ✍ John Michael Morgan
📝Brand Against the Machine Book Synopsis : Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
📒Gung Ho ✍ Kenneth H. Blanchard
📝Gung Ho Book Synopsis : Step-by-step guide for uninspired employees, motivation and performance.
📝Innovative Approaches to Marketing Book Synopsis : Papers presented at the national seminar on Innovative approaches to marketing : turn consumers into raving fans, held at Greater Noida on 21st March 2009.