📒 ✍ Дэвид Огилви

♠Book Title :
✍Author : Дэвид Огилви
♛Publisher : Litres
♣Release Date : 2015-03-11
✿Pages : 22584
♠ISBN : 9785457063327
♬Available Language : English, Spanish, And French

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📝 Book Synopsis : Дэвид Огилви – один из патриархов рекламной индустрии, основатель рекламного агентства Ogilvy & Mather с годовым оборотом свыше 10 миллиардов долларов, классик теории рекламы, признанный «лучшим копирайтером мира», человек, включенный French Magazine в список гигантов, которые внесли самый весомый вклад в Мировую Индустриальную Революцию наряду с Адамом Смитом, Томасом Эдисоном, Карлом Марксом, Дж. Д. Рокфеллером-старшим и другими. В своей книге Огилви делится опытом создания рекламы, формулирует правила работы в рекламном бизнесе. В книге более 150 цветных и черно-белых иллюстраций с примерами рекламы, созданной при участии мэтра.По словам автора, его книга предназначена молодым энтузиастам, а также маститым профессионалам, которые не устают искать новые пути и средства для того, чтобы заставить покупателей чаще доставать кошелек и получать удовольствие от покупки.

📒 ✍ Дэвид Огилви

♠Book Title :
✍Author : Дэвид Огилви
♛Publisher : Манн, Иванов и Фербер
♣Release Date : 2012
✿Pages : 239
♠ISBN : 9785916574586
♬Available Language : English, Spanish, And French

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📝 Book Synopsis : Книга написана в 1983 году и с тех пор остается одной из лучших книг о рекламе. Секреты рекламы от лучшего рекламиста в мире

📒Ogilvy On Advertising ✍ David Ogilvy

♠Book Title : Ogilvy on Advertising
✍Author : David Ogilvy
♛Publisher : Vintage
♣Release Date : 2013-09-11
✿Pages : 224
♠ISBN : 9780804170055
♬Available Language : English, Spanish, And French

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📝Ogilvy on Advertising Book Synopsis : A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

♠Book Title : Ogilvy on Advertising in the Digital Age
✍Author : Miles Young
♛Publisher : Bloomsbury Publishing USA
♣Release Date : 2018-01-09
✿Pages : 288
♠ISBN : 9781635571479
♬Available Language : English, Spanish, And French

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📝Ogilvy on Advertising in the Digital Age Book Synopsis : From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

📒 ✍ Дэвид Огилви

♠Book Title :
✍Author : Дэвид Огилви
♛Publisher : Litres
♣Release Date : 2015-03-12
✿Pages : 711
♠ISBN : 9785457202696
♬Available Language : English, Spanish, And French

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📝 Book Synopsis : Карьера Дэвида Огилви – пример для подражания амбициозным молодым людям, стремящимся покорить вершины любого бизнеса, а его книги – «Библия» для многих поколений рекламистов. Целеустремленность, острый ум и дисциплина позволили честолюбивому выходцу из Шотландии покорить Мэдисон-авеню и стать владельцем рекламного агентства, снискавшего благодаря его имени мировую известность. Написанная около пятидесяти лет назад, умная и увлекательная книга «Откровения рекламного агента» содержит дельные советы для всех, кто начинает свою карьеру.

♠Book Title : Confessions of an Advertising Man
✍Author : David Ogilvy
♛Publisher : Southbank Pub
♣Release Date : 2011
✿Pages : 190
♠ISBN : 190491537X
♬Available Language : English, Spanish, And French

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📝Confessions of an Advertising Man Book Synopsis : Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

♠Book Title : We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes
✍Author : Danielle Sarver Coombs
♛Publisher : ABC-CLIO
♣Release Date : 2014-01-15
✿Pages : 1004
♠ISBN : 9780313392450
♬Available Language : English, Spanish, And French

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📝We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes Book Synopsis : For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

♠Book Title : Fables Fashions and Facts About Advertising
✍Author : John Philip Jones
♛Publisher : SAGE
♣Release Date : 2003-11-20
✿Pages : 328
♠ISBN : 9781452236834
♬Available Language : English, Spanish, And French

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📝Fables Fashions and Facts About Advertising Book Synopsis : John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

📒 ✍ Россер Ривз

♠Book Title :
✍Author : Россер Ривз
♛Publisher : Litres
♣Release Date : 2017-09-05
✿Pages :
♠ISBN : 9785040305063
♬Available Language : English, Spanish, And French

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📝 Book Synopsis : Пятьдесят лет назад известнейший американский рекламист Россер Ривз (это именно он придумал слоган для M&Ms: «Тают во рту, а не в руках») написал книгу «Реальность в рекламе», в то время буквально взорвавшую рынок.Ривз был одним из наиболее ярких учеников основоположника рекламного дела знаменитого Клода Хопкинса и являлся приверженцем «продающего» стиля. Он считал, что у рекламы может быть только одно назначение – увеличение продаж. Ни лояльность, ни узнаваемость, ни популяризация товара не играют существенной роли, когда цель – вовлечение в потребление как можно большего числа людей!В своей книге Ривз акцентировал внимание на том, что эффективность рекламы (читай: продаж) определяется следующим фактором: она должна мгновенно захватывать внимание потенциального клиента с помощью одного, но очень сильного предложения, которое не могут сделать конкуренты. Предложения, которое побудит получателя рекламы к выполнению целевого действия. Эта идея и легла в концепцию, которую Ривз назвал Уникальное Торговое Предложение (УТП).Эта книга – краткое, но эффективнейшее руководство, этакий «Розеттский камень для рекламного бизнеса» – незаменимое пособие для тех, кто работает в рекламе. Сегодня она является настольной книгой во многих крупных корпорациях и ведущих бизнес-школах мира.

📒An Autobiography ✍ David Ogilvy

♠Book Title : An Autobiography
✍Author : David Ogilvy
♛Publisher : John Wiley & Sons
♣Release Date : 1997-02-13
✿Pages : 196
♠ISBN : 0471180025
♬Available Language : English, Spanish, And French

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📝An Autobiography Book Synopsis : The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania

📒The King Of Madison Avenue ✍ Kenneth Roman

♠Book Title : The King of Madison Avenue
✍Author : Kenneth Roman
♛Publisher : St. Martin's Press
♣Release Date : 2010-06-08
✿Pages : 304
♠ISBN : 0230618340
♬Available Language : English, Spanish, And French

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📝The King of Madison Avenue Book Synopsis : From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

♠Book Title : The Unpublished David Ogilvy
✍Author : David Ogilvy
♛Publisher : Profile Books
♣Release Date : 2012-12-06
✿Pages : 208
♠ISBN : 9781847659453
♬Available Language : English, Spanish, And French

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📝The Unpublished David Ogilvy Book Synopsis : First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

📒Persuasive Advertising ✍ J. Armstrong

♠Book Title : Persuasive Advertising
✍Author : J. Armstrong
♛Publisher : Springer
♣Release Date : 2010-05-26
✿Pages : 388
♠ISBN : 9780230285804
♬Available Language : English, Spanish, And French

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📝Persuasive Advertising Book Synopsis : Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

♠Book Title : Advertising Account Planning
✍Author : Larry Kelley
♛Publisher : Routledge
♣Release Date : 2015-02-11
✿Pages : 262
♠ISBN : 9781317507437
♬Available Language : English, Spanish, And French

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📝Advertising Account Planning Book Synopsis : Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.

📒In My Blood ✍ Greg Waggett

♠Book Title : In My Blood
✍Author : Greg Waggett
♛Publisher : IN MY BLOOD
♣Release Date : 2007-10-01
✿Pages : 191
♠ISBN : 9780955704703
♬Available Language : English, Spanish, And French

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📝In My Blood Book Synopsis :

📒The Wal Mart Effect ✍ Charles Fishman

♠Book Title : The Wal Mart Effect
✍Author : Charles Fishman
♛Publisher : Penguin
♣Release Date : 2006-01-19
✿Pages : 352
♠ISBN : 9781101218105
♬Available Language : English, Spanish, And French

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📝The Wal Mart Effect Book Synopsis : Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.

♠Book Title : Guerrilla Marketing in 30 Days
✍Author : Al Lautenslager
♛Publisher : Entrepreneur Press
♣Release Date : 2014-06-16
✿Pages : 304
♠ISBN : 9781613082690
♬Available Language : English, Spanish, And French

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📝Guerrilla Marketing in 30 Days Book Synopsis : Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

♠Book Title : Ultimate Small Business Marketing Guide
✍Author : James Stephenson
♛Publisher : Entrepreneur Press
♣Release Date : 2007-01-01
✿Pages : 564
♠ISBN : 9781613080436
♬Available Language : English, Spanish, And French

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📝Ultimate Small Business Marketing Guide Book Synopsis : The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

♠Book Title : Advertising Sales and Marketing
✍Author : Ken Mondschein
♛Publisher : Infobase Publishing
♣Release Date : 2009-01-01
✿Pages : 150
♠ISBN : 9781438125701
♬Available Language : English, Spanish, And French

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📝Advertising Sales and Marketing Book Synopsis : Guide for pursuing a career in the advertising field.

📒Humor In Advertising ✍ Charles S. Gulas

♠Book Title : Humor in Advertising
✍Author : Charles S. Gulas
♛Publisher : M.E. Sharpe
♣Release Date : 2006-03-23
✿Pages :
♠ISBN : 0765636212
♬Available Language : English, Spanish, And French

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📝Humor in Advertising Book Synopsis :

♠Book Title : The New Integrated Direct Marketing
✍Author : Mike Berry
♛Publisher : Gower Publishing, Ltd.
♣Release Date : 1998-01-01
✿Pages : 239
♠ISBN : 0566079607
♬Available Language : English, Spanish, And French

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📝The New Integrated Direct Marketing Book Synopsis : The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.