📒Marketing Management ✍ Philip Kotler

♠Book Title : Marketing Management
✍Author : Philip Kotler
♛Publisher : Pearson Education
♣Release Date : 2009
✿Pages : 889
♠ISBN : 0273718568
♬Available Language : English, Spanish, And French

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📝Marketing Management Book Synopsis : The first European edition of Marketing Managementreinvigorates this classic text by exploring the challenges 21st century marketing managers face.

♠Book Title : Hospitality Marketing Management
✍Author : Robert D. Reid
♛Publisher : John Wiley and Sons
♣Release Date : 2009-02-09
✿Pages : 672
♠ISBN : 9780470088586
♬Available Language : English, Spanish, And French

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📝Hospitality Marketing Management Book Synopsis : Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

♠Book Title : Business Marketing Management B2B
✍Author : Michael Hutt
♛Publisher : Cengage Learning
♣Release Date : 2012-01-03
✿Pages : 464
♠ISBN : 9781133189565
♬Available Language : English, Spanish, And French

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📝Business Marketing Management B2B Book Synopsis : Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today’s dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

📒Direct Marketing Management ✍ Mary Lou Roberts

♠Book Title : Direct Marketing Management
✍Author : Mary Lou Roberts
♛Publisher : Prentice Hall International (UK)
♣Release Date : 1999
✿Pages : 447
♠ISBN : 0130804347
♬Available Language : English, Spanish, And French

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📝Direct Marketing Management Book Synopsis : This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

♠Book Title : Marketingmanagement de essentie 3 e
✍Author : Kevin Lane Keller
♛Publisher : Pearson Education
♣Release Date : 2007
✿Pages : 503
♠ISBN : 904301334X
♬Available Language : English, Spanish, And French

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📝Marketingmanagement de essentie 3 e Book Synopsis : Studieboek op hbo-niveau over het maken van strategische marketingkeuzes en de implementatie daarvan.

📒Marketing Management 4e ✍ Rajan Saxena

♠Book Title : Marketing Management 4E
✍Author : Rajan Saxena
♛Publisher : Tata McGraw-Hill Education
♣Release Date : 2009
✿Pages : 883
♠ISBN : 0070144915
♬Available Language : English, Spanish, And French

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📝Marketing Management 4E Book Synopsis :

♠Book Title : Relationship Marketing Management
✍Author : Edward Little
♛Publisher : Cengage Learning EMEA
♣Release Date : 2003
✿Pages : 236
♠ISBN : 1861529317
♬Available Language : English, Spanish, And French

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📝Relationship Marketing Management Book Synopsis : Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students. Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.

📒Marketing Management ✍ Michael R. Czinkota

♠Book Title : Marketing Management
✍Author : Michael R. Czinkota
♛Publisher : South-Western Pub
♣Release Date : 2001
✿Pages : 598
♠ISBN : IND:30000094774670
♬Available Language : English, Spanish, And French

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📝Marketing Management Book Synopsis : A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

♠Book Title : Marketing Management and Strategy
✍Author : Peter Doyle
♛Publisher : Pearson Education
♣Release Date : 2006-01-01
✿Pages : 446
♠ISBN : 0273693980
♬Available Language : English, Spanish, And French

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📝Marketing Management and Strategy Book Synopsis : This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

📒Marketing Management ✍ Harper W. Boyd

♠Book Title : Marketing Management
✍Author : Harper W. Boyd
♛Publisher : Irwin Professional Publishing
♣Release Date : 1998
✿Pages : 547
♠ISBN : 0256226326
♬Available Language : English, Spanish, And French

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📝Marketing Management Book Synopsis : This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.