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📒Marketing In The Cyber Era Strategies And Emerging Trends ✍ Ghorbani, Ali
📝Marketing in the Cyber Era Strategies and Emerging Trends Book Synopsis : The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
📒Strategies In Sports Marketing Technologies And Emerging Trends ✍ Dos Santos, Manuel Alonso
📝Strategies in Sports Marketing Technologies and Emerging Trends Book Synopsis : The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
📒Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices ✍ Kaufmann, Hans-Ruediger
📝Handbook of Research on Consumerism in Business and Marketing Concepts and Practices Book Synopsis : The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
📒Brand Management In Emerging Markets Theories And Practices ✍ Wang, Cheng Lu
📝Brand Management in Emerging Markets Theories and Practices Book Synopsis : "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
📝Handbook of Research on Retailer Consumer Relationship Development Book Synopsis : Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
📝Emerging trends in production and trade in textile and clothing Book Synopsis :
📒New Mega Trends ✍ Sarwant Singh
📝New Mega Trends Book Synopsis : YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate these game-changing trends, but also help you to translate them into market opportunities for your everyday business and personal life. How will we travel to work in the cities of the future? Will Zero be the new big thing? How will we stay connected in the Mega Trends World? Will our Wellness and Well-Being top business agenda? If you are a leader with a corporate vision, or a strategic planner within your organization, or just plain curious about your future, New Mega Trends will provide you with stimulating stories, startling facts and thought-provoking case studies that will not only inform your future but entertain you today.
📒Ispy ✍ Mark Andrejevic
📝ISpy Book Synopsis : Whether you're purchasing groceries with your Safeway "club card" or casting a vote on American Idol, that data is being collected. From Amazon to iTunes, cell phones to GPS devices, Google to TiVo—all of these products and services give us an expansive sense of choice, access, and participation. But, in an era now marked by large-scale NSA operations that secretly monitor our email exchanges and internet surfing, Mark Andrejevic shows how these new technologies are increasingly employed as modes of surveillance and control. Many contend that our proliferating interactive media empower individuals and democratize society. But, Andrejevic asks, at what cost? In iSpy, he reveals that these and other highly touted benefits are accompanied by hidden risks and potential threats that tend to be ignored by mainstream society. His book offers the first sustained critique of a concept that has been a talking point for twenty years, an up-to-the-minute survey of interactivity across multiple media platforms. It debunks the false promises of the digital revolution still touted by the popular media while seeking to rehabilitate, rather than simply write off, the potentially democratic uses of interactive media. Andrejevic opens up the world of digital rights management and the data trail each of us leaves-data about our locations, preferences, or life events that are already put to use in various economic, political, and social contexts. He notes that, while citizens are becoming increasingly transparent to private and public monitoring agencies, they themselves are unable to access the information gathered about them-or know whether it's even correct. (The watchmen, it seems, don't want to be watched.) He also considers the appropriation of consumer marketing for political campaigns in targeting voters, and also examines the implications of the Internet for the so-called War on Terror. In iSpy, Andrejevic poses real challenges for our digital future. Amazingly detailed, compellingly readable, it warns that we need to temper our enthusiasm for these technologies with a better understanding of the threats they pose-to be able to distinguish between interactivity as centralized control and as collaborative participation.
📝Japan Marketing and Advertising Yearbook Book Synopsis :