📒Invisible Influence ✍ Jonah Berger

â™ Book Title : Invisible Influence
✍Author : Jonah Berger
â™›Publisher : Simon and Schuster
♣Release Date : 2017-06-20
âśżPages : 272
â™ ISBN : 9781476759739
♬Available Language : English, Spanish, And French

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📝Invisible Influence Book Synopsis : Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

📒Invisible Influence ✍ Jonah Berger

â™ Book Title : Invisible Influence
✍Author : Jonah Berger
â™›Publisher : Simon and Schuster
♣Release Date : 2016-06-14
âśżPages : 272
â™ ISBN : 9781476759753
♬Available Language : English, Spanish, And French

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📝Invisible Influence Book Synopsis : Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

📒Invisible Influence ✍ Jonah Berger

â™ Book Title : Invisible Influence
✍Author : Jonah Berger
â™›Publisher : Simon and Schuster
♣Release Date : 2016-06-14
âśżPages : 272
â™ ISBN : 9781471148057
♬Available Language : English, Spanish, And French

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📝Invisible Influence Book Synopsis : If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong. Without our realizing it, other people’s behavior – what psychologists call “social influence” – has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry). We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we’re told it is supported by Democrats versus Republicans, even though the policy is the same in both cases. But social influence doesn’t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like the soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions.

📒Invisible Influence ✍ Kevin Hogan

â™ Book Title : Invisible Influence
✍Author : Kevin Hogan
â™›Publisher : John Wiley & Sons
♣Release Date : 2013-03-08
âśżPages : 224
â™ ISBN : 9781118620472
♬Available Language : English, Spanish, And French

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📝Invisible Influence Book Synopsis : "Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology, www.simpleology.com

📒The Invisible Influence ✍ Alexander Cannon

â™ Book Title : The Invisible Influence
✍Author : Alexander Cannon
â™›Publisher : David & Charles
♣Release Date : 2012-06-01
âśżPages : 150
â™ ISBN : 9781446357606
♬Available Language : English, Spanish, And French

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📝The Invisible Influence Book Synopsis : The Paranormal, the new ebook series from F+W Media International Ltd, resurrecting rare titles, classic publications and out-of-print texts, as well as new ebook titles on the supernatural – other-worldly books for the digital age. The series includes a range of paranormal subjects from angels, fairies and UFOs to near-death experiences, vampires, ghosts and witchcraft. The purpose of this title is to prove that there exists in this mighty world an Invisible Influence that rules our daily lives. It contains a structured conversation between Cannon and a series of mystics, yogis, and other sages, and offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other supposed phenomena.

📒Contagious ✍ Jonah Berger

â™ Book Title : Contagious
✍Author : Jonah Berger
â™›Publisher : Simon and Schuster
♣Release Date : 2013-03-05
âśżPages : 256
â™ ISBN : 9781451686593
♬Available Language : English, Spanish, And French

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📝Contagious Book Synopsis : New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

â™ Book Title : Invisible Influence
✍Author :
â™›Publisher :
♣Release Date : 1981
âśżPages :
â™ ISBN : 0850302544
♬Available Language : English, Spanish, And French

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đź“ťInvisible Influence Book Synopsis :

â™ Book Title : Summary of Invisible Influence
✍Author : Instaread
â™›Publisher : Instaread
♣Release Date : 2016-08-26
âśżPages : 42
â™ ISBN : 9781683784661
♬Available Language : English, Spanish, And French

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📝Summary of Invisible Influence Book Synopsis : Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

â™ Book Title : The Secret Language of Influence
✍Author : DAN SEIDMAN
â™›Publisher : AMACOM Div American Mgmt Assn
♣Release Date : 2012-04-11
âśżPages : 208
â™ ISBN : 9780814417270
♬Available Language : English, Spanish, And French

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📝The Secret Language of Influence Book Synopsis : Great selling is invisible. Influence occurs at a level just below the buyer’s awareness. That’s important because today’s buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words—the right words—can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they’ll save, while others respond to the pain they’ll avoid. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to “yes.” The Secret Language of Influence reveals the best ways to approach buyers who are: Motivated by benefits vs. problems • Proactive vs. reactive • Big-picture vs. detailoriented • Systems thinkers vs. creative minds • Influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). From the use of storytelling, humor, and emotion-evoking language to words to avoid and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and change buyers’ minds.

📒An Invisible Thread ✍ Laura Schroff

â™ Book Title : An Invisible Thread
✍Author : Laura Schroff
â™›Publisher : Simon and Schuster
♣Release Date : 2011-11-01
âśżPages : 272
â™ ISBN : 145164292X
♬Available Language : English, Spanish, And French

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📝An Invisible Thread Book Synopsis : An Invisible Thread tells of the life-long friendship between a busy sales executive and a disadvantaged young boy, and how both of their lives were changed by what began as one small gesture of kindness. When Laura Schroff brushed by a young panhandler on a New York City corner one rainy afternoon, something made her stop and turn back. She took the boy to lunch at the McDonald’s across the street that day. And she continued to go back, again and again for the next four years until both their lives had changed dramatically. Nearly thirty years later, that young boy, Maurice, is married and has his own family. Now he works to change the lives of disadvantaged kids, just like the boy he used to be. An Invisible Thread is the true story of the bond between a harried sales executive and an eleven-year-old boy who seemed destined for a life of poverty. It is the heartwarming story of a friendship that has spanned three decades and brought meaning to an over-scheduled professional and hope to a hungry and desperate boy living on the streets.

📒Invisible Influence ✍ Jean Pfleiderer

â™ Book Title : Invisible Influence
✍Author : Jean Pfleiderer
â™›Publisher :
♣Release Date : 2011
âśżPages : 122
â™ ISBN : 0973474610
♬Available Language : English, Spanish, And French

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đź“ťInvisible Influence Book Synopsis :

📒The Invisible Influence ✍ Eddie Joseph

â™ Book Title : The Invisible Influence
✍Author : Eddie Joseph
â™›Publisher :
♣Release Date : 1981
âśżPages : 12
â™ ISBN : OCLC:28614307
♬Available Language : English, Spanish, And French

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đź“ťThe Invisible Influence Book Synopsis :

📒Invisible Man ✍ Ralph Ellison

â™ Book Title : Invisible man
✍Author : Ralph Ellison
â™›Publisher : Random House Inc
♣Release Date : 1994
âśżPages : 572
â™ ISBN : UOM:39015046494509
♬Available Language : English, Spanish, And French

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đź“ťInvisible man Book Synopsis : A Black man's search for success and the American dream leads him out of college to Harlem and a growing sense of personal rejection and social invisibility

📒Summary Of Invisible Influence ✍ Better Business Summaries

â™ Book Title : Summary of Invisible Influence
✍Author : Better Business Summaries
â™›Publisher : Createspace Independent Publishing Platform
♣Release Date : 2016-09-29
âśżPages :
â™ ISBN : 1539103854
♬Available Language : English, Spanish, And French

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đź“ťSummary of Invisible Influence Book Synopsis : Invisible Influence: The Hidden Forces that Shape Behavior Summary Book Preview: Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision. Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group's decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice. This is a summary and analysis of the book and NOT the original book This Book Contains: Summary Of The Entire Book Chapter By Chapter Breakdown Analysis Of The Reading Experience Download Your Copy Today"

📒Invisible Families ✍ Mignon Moore

â™ Book Title : Invisible Families
✍Author : Mignon Moore
â™›Publisher : Univ of California Press
♣Release Date : 2011-10-17
âśżPages : 318
â™ ISBN : 9780520950153
♬Available Language : English, Spanish, And French

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📝Invisible Families Book Synopsis : Mignon R. Moore brings to light the family life of a group that has been largely invisible—gay women of color—in a book that challenges long-standing ideas about racial identity, family formation, and motherhood. Drawing from interviews and surveys of one hundred black gay women in New York City, Invisible Families explores the ways that race and class have influenced how these women understand their sexual orientation, find partners, and form families. In particular, the study looks at the ways in which the past experiences of women who came of age in the 1960s and 1970s shape their thinking, and have structured their lives in communities that are not always accepting of their openly gay status. Overturning generalizations about lesbian families derived largely from research focused on white, middle-class feminists, Invisible Families reveals experiences within black American and Caribbean communities as it asks how people with multiple stigmatized identities imagine and construct an individual and collective sense of self.

📒Invisible Capital ✍ Chris Rabb

â™ Book Title : Invisible Capital
✍Author : Chris Rabb
â™›Publisher : Berrett-Koehler Publishers
♣Release Date : 2009-11-01
âśżPages : 192
â™ ISBN : 9781605099477
♬Available Language : English, Spanish, And French

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đź“ťInvisible Capital Book Synopsis : Writer, consultant and speaker Chris Rabb coined the term "invisible capital" to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and effective ways entrepreneurs and their advocates can build and grow sustainable enterprises amid these unseen forces created by society's uneven playing field. By honoring democratic ideals, challenging assumptions, and reframing how success is defined, Rabb illuminates the promise of commonwealth entrepreneurship. This compelling and often counter-intuitive book illustrates how broad and meaningful entrepreneurial opportunity benefits not just individual entrepreneurs, but local communities and society at large.

📒The Invisible Gorilla ✍ Christopher Chabris

â™ Book Title : The Invisible Gorilla
✍Author : Christopher Chabris
â™›Publisher : Harmony
♣Release Date : 2010-05-18
âśżPages : 288
â™ ISBN : 9780307459671
♬Available Language : English, Spanish, And French

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📝The Invisible Gorilla Book Synopsis : Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

â™ Book Title : Return On Influence The Revolutionary Power of Klout Social Scoring and Influence Marketing
✍Author : Mark Schaefer
â™›Publisher : McGraw Hill Professional
♣Release Date : 2012-03-16
âśżPages : 224
â™ ISBN : 9780071791106
♬Available Language : English, Spanish, And French

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📝Return On Influence The Revolutionary Power of Klout Social Scoring and Influence Marketing Book Synopsis : Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind

â™ Book Title : The Invisible Jewish Budapest
✍Author : Mary Gluck
â™›Publisher : University of Wisconsin Pres
♣Release Date : 2016-04-12
âśżPages : 272
â™ ISBN : 9780299307707
♬Available Language : English, Spanish, And French

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đź“ťThe Invisible Jewish Budapest Book Synopsis : A groundbreaking, brilliant urban history of a vibrant Central European metropolis Budapest and of its now-forgotten assimilated Jews, who largely created its modernist culture in the decades before World War I. "

📒Global Education Reform ✍ Frank Adamson

â™ Book Title : Global Education Reform
✍Author : Frank Adamson
â™›Publisher : Routledge
♣Release Date : 2016-03-02
âśżPages : 238
â™ ISBN : 9781317396956
♬Available Language : English, Spanish, And French

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đź“ťGlobal Education Reform Book Synopsis : Global Education Reform documents the ideologically and educationally distinctive approaches countries around the world have taken to structuring their education systems. Focusing on three pairs of case studies written by internationally acclaimed experts, the book provides a powerful analysis of the different ends of an ideological spectrum----from strong state investments in public education to market-based approaches. An introductory chapter offers an overview of the theories guiding both neoliberal reforms such as those implemented in Chile, Sweden and the United States with efforts to build strong and equitable public education systems as exemplified by Cuba, Finland and Canada. The pairs of case studies that follow examine the historical evolution of education within an individual country and compare and contrast national educational outcomes. A concluding chapter dissects the educational outcomes of the differing economic and governance approaches, as well as the policy implications. With contributions from Michael Fullan, Pasi Sahlberg, Linda Darling-Hammond, and Martin Carnoy, Global Education Reform is an eye-opening analysis of national educational reforms and the types of high-achieving systems needed to serve all students equitably.

📒Invisible Cities ✍ Italo Calvino

â™ Book Title : Invisible Cities
✍Author : Italo Calvino
â™›Publisher : Houghton Mifflin Harcourt
♣Release Date : 2013-08-12
âśżPages : 176
â™ ISBN : 9780544133204
♬Available Language : English, Spanish, And French

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📝Invisible Cities Book Synopsis : “Cities, like dreams, are made of desires and fears, even if the thread of their discourse is secret, their rules are absurd, their perspectives deceitful, and everything conceals something else.” — from Invisible Cities In a garden sit the aged Kublai Khan and the young Marco Polo — Mongol emperor and Venetian traveler. Kublai Khan has sensed the end of his empire coming soon. Marco Polo diverts his host with stories of the cities he has seen in his travels around the empire: cities and memory, cities and desire, cities and designs, cities and the dead, cities and the sky, trading cities, hidden cities. As Marco Polo unspools his tales, the emperor detects these fantastic places are more than they appear. “Invisible Cities changed the way we read and what is possible in the balance between poetry and prose . . . The book I would choose as pillow and plate, alone on a desert island.” — Jeanette Winterson