📒Influencer Marketing ✍ Duncan Brown

♠Book Title : Influencer Marketing
✍Author : Duncan Brown
♛Publisher : Routledge
♣Release Date : 2008-01-28
✿Pages : 256
♠ISBN : 9781136395901
♬Available Language : English, Spanish, And French

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📝Influencer Marketing Book Synopsis : Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- • As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge • The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. • Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. • Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great • Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively • Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

♠Book Title : Influencer The New Science of Leading Change Second Edition
✍Author : Joseph Grenny
♛Publisher : McGraw Hill Professional
♣Release Date : 2013-05-17
✿Pages : 320
♠ISBN : 9780071808873
♬Available Language : English, Spanish, And French

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📝Influencer The New Science of Leading Change Second Edition Book Synopsis : CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

♠Book Title : Influencer The Power to Change Anything First Edition
✍Author : Kerry Patterson
♛Publisher : McGraw Hill Professional
♣Release Date : 2007-08-22
✿Pages : 288
♠ISBN : 9780071592451
♬Available Language : English, Spanish, And French

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📝Influencer The Power to Change Anything First Edition Book Synopsis : An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

♠Book Title : Influencer Marketing For Dummies
✍Author : Kristy Sammis
♛Publisher : John Wiley & Sons
♣Release Date : 2015-11-20
✿Pages : 312
♠ISBN : 9781119113928
♬Available Language : English, Spanish, And French

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📝Influencer Marketing For Dummies Book Synopsis : The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

♠Book Title : Best Practices In Influencer Marketing
✍Author : Linda Pophal
♛Publisher : eBookIt.com
♣Release Date : 2016-08-10
✿Pages : 50
♠ISBN : 9781456627218
♬Available Language : English, Spanish, And French

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📝Best Practices In Influencer Marketing Book Synopsis : The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

📒Influencer ✍ Brittany Hennessy

♠Book Title : Influencer
✍Author : Brittany Hennessy
♛Publisher : Citadel
♣Release Date : 2018-07-31
✿Pages : 256
♠ISBN : 9780806538860
♬Available Language : English, Spanish, And French

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📝Influencer Book Synopsis : “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

♠Book Title : Influencer The Power to Change Anything First edition Hardcover
✍Author : Kerry Patterson
♛Publisher : McGraw-Hill
♣Release Date : 2007-08-22
✿Pages : 288
♠ISBN : 007148499X
♬Available Language : English, Spanish, And French

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📝Influencer The Power to Change Anything First edition Hardcover Book Synopsis : An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

♠Book Title : How Affiliate and Influencer Marketing Affect Social Networking Sites
✍Author : Jannik Wrede
♛Publisher :
♣Release Date : 2016
✿Pages :
♠ISBN : OCLC:961099813
♬Available Language : English, Spanish, And French

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📝How Affiliate and Influencer Marketing Affect Social Networking Sites Book Synopsis : Diese Arbeit diskutiert die positiven und negativen Effekte, die Affiliates und Influencer auf sozialen Netzwerken auf diese haben und umgekehrt. Im Ergebnis können Affiliates und Influencer aus der Sicht von sozialen Netzwerken als ein notwendiges Übel betrachtet werden. Ein Aspekt dieser Diskussion ist, dass sowohl Influencer, also auch soziale Netzwerke Plattformen auf mehrseitigen Märkten sind. Diese Organisation der Märkte scheint einzigartig zu sein.

♠Book Title : The 7 Secrets of Successful Influencer Marketing Campaigns
✍Author : Matt Frary
♛Publisher :
♣Release Date : 2016-08-26
✿Pages : 32
♠ISBN : 1537323512
♬Available Language : English, Spanish, And French

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📝The 7 Secrets of Successful Influencer Marketing Campaigns Book Synopsis : One of the most effective ways to get your product in front of potential buyers is to unleash the power of influencer marketing. Influencers are the "movers and shakers" in their chosen fields and have built strong followings that you can tap into, if you know how to develop a working relationship with them.Running a successful campaign isn't easy though, so my business partner Beth Lazar and I, have built the Pollen-8 Influencer Network, which simplifies and streamlines the influencer process. We have had great success working with businesses to create powerful influencer campaigns that work for them. Our system focuses on increasing revenue for advertisers, and assisting influencers to create interesting content that drives traffic to their own websites and social media platforms.And it's through this experience that we've come up with the 7 Secrets of Successful Influencer Marketing Campaigns and we're going to share them with you.

♠Book Title : Mr Master Positive Powers Wizardry Word Influencer
✍Author : C.S.C Nkosi Guduza
♛Publisher : Lulu.com
♣Release Date : 2012-05
✿Pages : 158
♠ISBN : 9781471077395
♬Available Language : English, Spanish, And French

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📝Mr Master Positive Powers Wizardry Word Influencer Book Synopsis : Effects of encouragement must begin with words and evidenced with action. If you have children, this inspirational novella directs a theme of protection and purpose. Children and Adults can gain from reading this powerful story led stimulus. Guidance somehow comes from external reach, pressure is what normally changes our thinking. Who is Mr / Master Positive Powers? Persuade yourselves to find out and prompt to see the winning affect of which you / any may use to motivate themselves / and young ones into shaping change and control to holding power of weight, for successful effect in reality, true life. Take this measure and see if it sways you, so that you may pull your young ones into authority. "Let's discover positive change..."

♠Book Title : The Influencer 107 Lessons on Being Effective Without Being a Jerk
✍Author : Nick Wolff
♛Publisher : Nicholas P. Wolff
♣Release Date : 2014-05-23
✿Pages : 115
♠ISBN :
♬Available Language : English, Spanish, And French

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📝The Influencer 107 Lessons on Being Effective Without Being a Jerk Book Synopsis : The Influencer: 107 Lessons on Being Effective without Being a Jerk The Influencer is filled with powerful tips, hilarious stories, and useful recommendations on how to be more effective at winning people to your cause. It will empower you to move past impasses and create the world of your dreams. By reading this book you will... gain insight into why people disagree, become familiar with the 12 facets of human values that define one's worldview, learn to visualize influence in a team environment, discover how to cultivate a reputation that increases your influence, and execute a plan to allow you to intervene effectively to advance your goals.

♠Book Title : Influencer
✍Author :
♛Publisher :
♣Release Date : 2008
✿Pages :
♠ISBN : OCLC:765145982
♬Available Language : English, Spanish, And French

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📝Influencer Book Synopsis :

📒Influencer ✍ Joseph Grenny

♠Book Title : Influencer
✍Author : Joseph Grenny
♛Publisher : David A. Numbers
♣Release Date :
✿Pages :
♠ISBN :
♬Available Language : English, Spanish, And French

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📝Influencer Book Synopsis : CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process—including robust...

♠Book Title : INFLUENCER MARKETING HANDBK
✍Author : Todd Rice
♛Publisher : Emereo Publishing
♣Release Date : 2016-11-11
✿Pages : 52
♠ISBN : 148913512X
♬Available Language : English, Spanish, And French

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📝INFLUENCER MARKETING HANDBK Book Synopsis : Todd Rice is a genius and his book 'The Influencer marketing Handbook' has been magical in my life. What Todd has done is taken the 'best practices'-developed for the industry-and condensed the 'best of the best; into a ritual. A ritual that is now part of my day.' What's being widely regarded as 'one of the most life changing books ever written' may be the simplest approach to achieving everything you've ever wanted, and faster than you ever thought possible. What if you could wake up tomorrow and any-or EVERY-area of your life was beginning to transform? What would you change? 'The Influencer marketing Handbook' is an excellent release of the Influencer marketing analytics results by Todd Rice that are already transforming the lives of numerous professionals by providing the resources to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It's been right here in front of us all along, but this book has finally brought it to life. Are you ready? The next chapter of YOUR Influencer marketing goals is about to begin. It's time to WAKE UP to your full Influencer marketing potential... PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Influencer marketing goal.

📒The New Influencers ✍ Paul Gillin

♠Book Title : The New Influencers
✍Author : Paul Gillin
♛Publisher : Linden Publishing
♣Release Date : 2009-05-01
✿Pages : 236
♠ISBN : 9781610351102
♬Available Language : English, Spanish, And French

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📝The New Influencers Book Synopsis : Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

♠Book Title : Influencer Marketing in der Kosmetikbranche
✍Author : Karina Reinart
♛Publisher : GRIN Verlag
♣Release Date : 2017-10-12
✿Pages : 65
♠ISBN : 9783668547445
♬Available Language : English, Spanish, And French

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📝Influencer Marketing in der Kosmetikbranche Book Synopsis : Bachelorarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,2, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit dem Thema des Influencer Marketing in den Sozialen Medien am Beispiel der Kosmetikbranche. Intention der Arbeit ist es, zu analysieren, was Influencer Marketing ist, wie es funktioniert und ob Kosmetikfirmen diese Marketingstrategie für die Vermarktung ihrer Produkte verwenden sollten. Im theoretischen Teil der Thesis werden zunächst die Spezifika der Kosmetikbranche skizziert, um anschließend die Kennzeichen der Social Media- und Influencer Kommunikation zu präzisieren. Im Praxisbeispiel wird anhand von drei Kosmetikmarken erläutert, wie Influencer Marketing in der Praxis auf der Seite der Unternehmen und der Seite der Influencer praktiziert wird.

♠Book Title : Influencer Marketing Wie Unternehmen der Modebranche die f r sich geeigneten Influencer finden und nutzen k nnen
✍Author : Theresa Hannen
♛Publisher : GRIN Verlag
♣Release Date : 2017-08-23
✿Pages : 71
♠ISBN : 9783668509771
♬Available Language : English, Spanish, And French

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📝Influencer Marketing Wie Unternehmen der Modebranche die f r sich geeigneten Influencer finden und nutzen k nnen Book Synopsis : Bachelorarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3, Mediadesign Hochschule für Design und Informatik GmbH Düsseldorf, Sprache: Deutsch, Abstract: In Zeiten des Web 2.0 und der Social-Media ist Influencer-Marketing eine wichtige und effiziente Werbeform. Konsumenten suchen Informationen zu Unternehmen häufig in informellen oder über soziale Quellen. Influencer spielen eine große Rolle in der Kommunikation. Ihre Meinung zu Produkten werden von Konsumenten als besonders glaubwürdig und einflussreich beschrieben. Ein Konsument kann von einem Influencer hinsichtlich der Einstellung zu einem Produkt und bei der Kaufberatung beeinflusst werden. Influencer sind Personen, die sich im Umfeld eines Konsumenten befinden und einen großen Einfluss auf das Verhalten dieser Konsumenten haben. Influencer ermöglichen die Option, Produkte dezent in Medien zu platzieren. Influencer sind Meinungsmacher, die den Konsumenten durch ihre Meinung und mit Beiträgen über Produkte, angereichert mit Fotos oder Geschichten, beeinflussen. Immer mehr Unternehmen arbeiten mit Influencern zusammen, da es immer wichtiger wird, die eigene Zielgruppe persönlich und direkt bei ihrem Konsumverhalten ansprechen zu können. Eine Marketingstrategie, die Unternehmen keineswegs ignorieren sollten. Vor dem beschriebenen Hintergrund beschäftigt sich diese Arbeit mit den Möglichkeiten, die Influencer-Marketing Unternehmen bieten. Das Ziel der vorliegenden Arbeit ist es, einen Kriterienkatalog für Unternehmen in der Modebranche zu entwickeln, mit dem die Unternehmen einen geeigneten Influencer finden und nutzen können. Das Vorgehen dieser Arbeit gliedert sich aufgrund der Zielsetzung in sechs Hauptkapitel. Dabei liegt ihr folgender Aufbau zugrunde: Zu Beginn werden im zweiten Kapitel die Grundlagen des Kaufverhaltens der Konsumenten näher betrachtet. Dabei wird auf den Kauf -entscheidungsprozess, das damit verbundene SOR-Modell und die Arten der Kaufentscheidung eingegangen. Der Kaufentscheidungsprozess eines Konsumenten kann durch einen Influencer beeinflusst werden. Unternehmen müssen identifizieren, an welcher Stelle Influencer im Kaufentscheidungsprozess eine Rolle spielen, damit ein Unternehmen Influencer für sich nutzbar machen kann. Die besondere Aufmerksamkeit gilt dabei den Bezugsgruppen eines Individuums, die das Kaufverhalten eines Konsumenten prägen und beeinflussen.

📒Influencer Marketing ✍ Harald Reil

♠Book Title : Influencer Marketing
✍Author : Harald Reil
♛Publisher : GBI Genios Wirtschaftsdatenbank GmbH
♣Release Date : 2014-05-12
✿Pages : 11
♠ISBN : 9783737955751
♬Available Language : English, Spanish, And French

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📝Influencer Marketing Book Synopsis : Das Internet stellt Unternehmen vor ein Problem: Wie können sie externe Meinungsmacher für die eigenen Zwecke einspannen? Die Antwort lautet Influencer Marketing: Werbestrategen beeinflussen beispielsweise Blogger, die wiederum die Meinung der Netzgemeinde steuern. Dieser Prozess basiert auf Manipulation. Die Kunst besteht darin, dabei so subtil wie möglich vorzugehen. Marketers, die zu dick auftragen, laufen bei Influencern mit hohen ethischen Standards Gefahr, dass der Schuss nach hinten losgeht. In Zukunft wird es immer mehr Agenturen geben, die als Reputationsmanager am guten Ruf der Unternehmen arbeiten. Ein wichtiger Baustein wird dabei das Influencer Marketing sein.

📒Digital Influencer ✍ John Lincoln

♠Book Title : Digital Influencer
✍Author : John Lincoln
♛Publisher :
♣Release Date : 2016-02-16
✿Pages : 176
♠ISBN : 1532790910
♬Available Language : English, Spanish, And French

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📝Digital Influencer Book Synopsis : Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.

♠Book Title : Influencer im Modemarkt und ihre Wahrnehmung lokaler Modemarken
✍Author : Marten Anton Wolters
♛Publisher : GRIN Verlag
♣Release Date : 2017-08-10
✿Pages : 77
♠ISBN : 9783668502260
♬Available Language : English, Spanish, And French

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📝Influencer im Modemarkt und ihre Wahrnehmung lokaler Modemarken Book Synopsis : Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, , Sprache: Deutsch, Abstract: Influencer unterscheiden sich in der Grundhaltung von anderen Gesellschaftsmilieus. Das lässt vermuten, dass eine Diskrepanz in den Wahrnehmungen verschiedener Zielgruppen besteht. Forschungsgegenstand ist in dieser Arbeit daher die Wahrnehmung von lokalen Modemarken aus der Perspektive der Influencer. Der Einfluss von Influencern nimmt seit Jahren zu. Besonders in der Modebranche ist das Influencer-Marketing in globalen Unternehmen nicht mehr wegzudenken. Durch das unüberschaubare Angebot an Marken und den Informationsüberfluss greifen immer mehr Nachfrager zu lokalen Marken und Produkten. In dieser Arbeit wird der Influencer als Einfluss auf Trends und Konsumenten überprüft. Die Wahrnehmung von lokalen Modemarken wurde dazu anhand der Social Media-Plattform Instagram analysiert. Es existieren in der Mode unterschiedliche Typen von Influencern, die anhand von verschiedenen Kriterien zu unterscheiden sind. Im Rahmen dieser Arbeit werden 100 Influencer-Profile analysiert und kategorisiert. Eine Typologie der Influencer wird aufgestellt und Handlungsstrategien für Unternehmen werden abgeleitet. Das Ziel ist die Überprüfung der These, dass Influencer und Opinion Leader eine positive Einstellung zu lokalen Marken haben. Aus dem Inhalt: - Influencer; - Mode; - lokale Marken; - Modemarketing; - Instagram

♠Book Title : Influencer Marketing Empirische Analyse eines neuen Marketingph nomens
✍Author : Tim Wulf
♛Publisher : GRIN Verlag
♣Release Date : 2017-07-20
✿Pages : 43
♠ISBN : 9783668488472
♬Available Language : English, Spanish, And French

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📝Influencer Marketing Empirische Analyse eines neuen Marketingph nomens Book Synopsis : Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Hamburg, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die Definition und die Einordnung des Influencer-Marketings in den wissenschaftlichen Kontext, das Aufstellen eines Überblicks über den aktuellen Forschungsstand sowie die empirische Analyse der aktuellen Praxis des Influencer-Marketings anhand eines Fallbeispiels. Hierbei soll das Phänomen auf Basis von Sekundärdaten einer Influencer Marketing-Kampagne des Unternehmens Fittea analysiert und vor dem Hintergrund der zuvor gewonnenen Erkenntnisse aus der Marketingliteratur beurteilt werden. Um die Einordnung in den wissenschaftlichen Kontext im zweiten Abschnitt vorzunehmen, wird das Influencer-Marketing zunächst von verwandten Phänomenen abgegrenzt, um es basierend auf den dabei identifizierten Gemeinsamkeiten und Unterschieden folgend präzise definieren und einordnen zu können. Daraufhin wird im dritten Abschnitt ein Überblick über den aktuellen Forschungsstand vermittelt. Hierfür werden zunächst Inhalte und Forschungsergebnisse von relevanter Marketingliteratur tabellarisch veranschaulicht, um danach zentrale Erkenntnisse bezüglich Wirkungsweise und Erfolgsfaktoren zu erläutern. Im vierten Abschnitt wird die empirische Analyse anhand des Unternehmens Fittea durchgeführt. Hierbei wird zunächst das Fallbeispiel vorgestellt und danach die Datengrundlage beschrieben. Daraufhin werden die Daten mit Hilfe deskriptiver Statistik ausgewertet und basierend auf den Ergebnissen Implikationen für das Influencer Marketing abgeleitet. Zum Abschluss dieser Arbeit werden im Fazit die gewonnenen Erkenntnisse dargestellt.