📒Influencer ✍ Kerry Patterson

â™ Book Title : Influencer
✍Author : Kerry Patterson
â™›Publisher : Tata McGraw-Hill Education
♣Release Date : 2007
âśżPages : 312
â™ ISBN : 0070222924
♬Available Language : English, Spanish, And French

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đź“ťInfluencer Book Synopsis : Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors principles almost anyone can apply to change almost anything.

â™ Book Title : Influencer The Power to Change Anything First edition Hardcover
✍Author : Kerry Patterson
â™›Publisher : McGraw-Hill
♣Release Date : 2007-08-22
âśżPages : 288
â™ ISBN : 007148499X
♬Available Language : English, Spanish, And French

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📝Influencer The Power to Change Anything First edition Hardcover Book Synopsis : An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

â™ Book Title : Influencer The Power to Change Anything First Edition
✍Author : Kerry Patterson
â™›Publisher : McGraw Hill Professional
♣Release Date : 2007-08-22
âśżPages : 288
â™ ISBN : 9780071592451
♬Available Language : English, Spanish, And French

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📝Influencer The Power to Change Anything First Edition Book Synopsis : An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

📒Influencer Marketing ✍ Duncan Brown

â™ Book Title : Influencer Marketing
✍Author : Duncan Brown
â™›Publisher : Routledge
♣Release Date : 2008
âśżPages : 235
â™ ISBN : 9780750686006
♬Available Language : English, Spanish, And French

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đź“ťInfluencer Marketing Book Synopsis : For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

â™ Book Title : Influencer The New Science of Leading Change Second Edition
✍Author : Joseph Grenny
â™›Publisher : McGraw Hill Professional
♣Release Date : 2013-05-17
âśżPages : 320
â™ ISBN : 9780071808873
♬Available Language : English, Spanish, And French

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📝Influencer The New Science of Leading Change Second Edition Book Synopsis : CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

📒Influence Marketing ✍ Danny Brown

â™ Book Title : Influence Marketing
✍Author : Danny Brown
â™›Publisher : Que Publishing
♣Release Date : 2013-04-29
âśżPages : 240
â™ ISBN : 9780133391640
♬Available Language : English, Spanish, And French

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📝Influence Marketing Book Synopsis : Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

â™ Book Title : Best Practices In Influencer Marketing
✍Author : Linda Pophal
â™›Publisher : eBookIt.com
♣Release Date : 2016-08-10
âśżPages : 50
â™ ISBN : 9781456627218
♬Available Language : English, Spanish, And French

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📝Best Practices In Influencer Marketing Book Synopsis : The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

â™ Book Title : Influence Pearson New International Edition
✍Author : Robert B. Cialdini
â™›Publisher : Pearson Higher Ed
♣Release Date : 2013-08-27
âśżPages : 272
â™ ISBN : 9781292035499
♬Available Language : English, Spanish, And French

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📝Influence Pearson New International Edition Book Synopsis : Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

📒Influencer ✍ Joseph Grenny

â™ Book Title : Influencer
✍Author : Joseph Grenny
â™›Publisher : David A. Numbers
♣Release Date :
âśżPages :
â™ ISBN :
♬Available Language : English, Spanish, And French

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📝Influencer Book Synopsis : CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process—including robust...

â™ Book Title : Influencer Marketing For Dummies
✍Author : Consumer Dummies
â™›Publisher : John Wiley & Sons
♣Release Date : 2015-12-14
âśżPages : 312
â™ ISBN : 9781119114093
♬Available Language : English, Spanish, And French

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📝Influencer Marketing For Dummies Book Synopsis : The easy way to get ′in′ with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ′everyday consumers′ that can have a large impact. In Influencer Marketing For Dummies, you′ll find out how to market to those who rock social media and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands–on, friendly guide, you′ll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it′s not just a numbers game or a ′who′s who′ of social media Engage with influencers once you′ve found them Recognize the best practices of influencer marketing and outreach If you′re a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go–to guide you don′t want to be without.

â™ Book Title : The Influencer 107 Lessons on Being Effective Without Being a Jerk
✍Author : Nick Wolff
â™›Publisher : Nicholas P. Wolff
♣Release Date : 2014-05-23
âśżPages : 115
â™ ISBN :
♬Available Language : English, Spanish, And French

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đź“ťThe Influencer 107 Lessons on Being Effective Without Being a Jerk Book Synopsis : The Influencer: 107 Lessons on Being Effective without Being a Jerk The Influencer is filled with powerful tips, hilarious stories, and useful recommendations on how to be more effective at winning people to your cause. It will empower you to move past impasses and create the world of your dreams. By reading this book you will... gain insight into why people disagree, become familiar with the 12 facets of human values that define one's worldview, learn to visualize influence in a team environment, discover how to cultivate a reputation that increases your influence, and execute a plan to allow you to intervene effectively to advance your goals.

â™ Book Title : Mr Master Positive Powers Wizardry Word Influencer
✍Author : C.S.C Nkosi Guduza
â™›Publisher : Lulu.com
♣Release Date : 2012-05
âśżPages : 158
â™ ISBN : 9781471077395
♬Available Language : English, Spanish, And French

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đź“ťMr Master Positive Powers Wizardry Word Influencer Book Synopsis : Effects of encouragement must begin with words and evidenced with action. If you have children, this inspirational novella directs a theme of protection and purpose. Children and Adults can gain from reading this powerful story led stimulus. Guidance somehow comes from external reach, pressure is what normally changes our thinking. Who is Mr / Master Positive Powers? Persuade yourselves to find out and prompt to see the winning affect of which you / any may use to motivate themselves / and young ones into shaping change and control to holding power of weight, for successful effect in reality, true life. Take this measure and see if it sways you, so that you may pull your young ones into authority. "Let's discover positive change..."

â™ Book Title : Becoming an Instagram Influencer
✍Author : Brigitte Bell
â™›Publisher : Createspace Independent Publishing Platform
♣Release Date : 2016-07-15
âśżPages : 40
â™ ISBN : 1535304111
♬Available Language : English, Spanish, And French

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đź“ťBecoming an Instagram Influencer Book Synopsis : Have you ever dreamed of having thousands of followers eager to listen to your next album, buy your next book, watch your latest YouTube video, or read your latest blog post? Have you ever experienced "Instagram envy" and just wished you too could travel the world or recieve free packages in the mail filled with products you absolutely love? Well all of that is possible through becoming an influencer in one of social media's fastest growing platforms: Instagram. In this book, Brigitte Bell walks you through the steps of becoming a top Instagram influencer. From picking the perfect handle name and creating killer content, to building a following and gaining influence-- this book has got you covered. With Becoming an Instagram Influencer you'll learn the in's and out's of Instagram so that you can become a top influencer, make money, and have fun doing it!

📒Digital Influencer ✍ John Lincoln

â™ Book Title : Digital Influencer
✍Author : John Lincoln
â™›Publisher :
♣Release Date : 2016-02-16
âśżPages : 176
â™ ISBN : 1532790910
♬Available Language : English, Spanish, And French

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đź“ťDigital Influencer Book Synopsis : Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.

📒Real Influence ✍ Mark Goulston

â™ Book Title : Real Influence
✍Author : Mark Goulston
â™›Publisher : AMACOM Div American Mgmt Assn
♣Release Date : 2013-01-02
âśżPages : 256
â™ ISBN : 9780814420164
♬Available Language : English, Spanish, And French

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📝Real Influence Book Synopsis : People won’t put up with being “sold” anymore. If they sense they are being pushed, their guard goes up—and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you “do to” someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague’s or client’s resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won’t work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence—the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: • Examine your priorities • Learn about the key players and what they need • Earn their attention and motivate them to hear more • Add value with your questions and actions Complete with examples of the steps in action and insights from real-world “power influencers,” this one-of-a-kind guide shows that being straight with everyone means winning for all.

📒Broad Influence ✍ Jay Newton-Small

â™ Book Title : Broad Influence
✍Author : Jay Newton-Small
â™›Publisher : Time Inc. Books
♣Release Date : 2016-01-05
âśżPages : 240
â™ ISBN : 9781618933232
♬Available Language : English, Spanish, And French

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đź“ťBroad Influence Book Synopsis :

2016 will be one of the most historic years in politics: It marks the potential for the first female President of the United States, and the 100th anniversary of the first woman elected to Congress. Additionally, in 2016, single women will be one of the most pivotal voting groups heading into the general election, being courted by both Democrats and Republicans.
At the centennial of the first woman elected to Congress (which was three years before women legally earned the right to vote), their presence and influence in Washington has reached a tipping point that affects not only the inner workings of the Federal Government, but also directly influences how Americans live and work.
Never before have women been represented in such great numbers in the Supreme Court, both chambers of Congress, and in the West Wing. In Broad Influence, Jay Newton-Small, one of the nation's most deeply respected and sourced journalists takes readers through the corridors of Washington D.C., the offices and hallways of Capital Hill and everywhere else conversations and deals are happening to demonstrate how women are reaching across the aisles, coalescing, and affecting lasting change.
With deep, exclusive and behind-closed-doors reporting and interviews, including conversations with Nancy Pelosi, Barbara Mikulski, Kirsten Gillibrand, Valerie Jarrett, Sarah Palin, Kelly Ayotte, Cathy McMorris Rogers and dozens of other former and current senators, representatives, senior White House staffers, governors and cabinet members, Broad Influence is an insightful look at how women are transforming government, politics, and the workforce, and how they are using that power shift to effect change throughout America.

📒Exercising Influence ✍ B. Kim Barnes

â™ Book Title : Exercising Influence
✍Author : B. Kim Barnes
â™›Publisher : John Wiley & Sons
♣Release Date : 2011-01-07
âśżPages : 204
â™ ISBN : 9781118047156
♬Available Language : English, Spanish, And French

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đź“ťExercising Influence Book Synopsis :

📒Webs Of Influence ✍ Nathalie Nahai

â™ Book Title : Webs of Influence
✍Author : Nathalie Nahai
â™›Publisher : Pearson UK
♣Release Date : 2012-12-14
âśżPages : 288
â™ ISBN : 9780273781585
♬Available Language : English, Spanish, And French

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📝Webs of Influence Book Synopsis : As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

📒Invisible Influence ✍ Jonah Berger

â™ Book Title : Invisible Influence
✍Author : Jonah Berger
â™›Publisher : Simon and Schuster
♣Release Date : 2016-06-14
âśżPages : 272
â™ ISBN : 9781476759753
♬Available Language : English, Spanish, And French

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📝Invisible Influence Book Synopsis : Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

📒Influence Marketing ✍ Danny Brown

â™ Book Title : Influence Marketing
✍Author : Danny Brown
â™›Publisher : Que Publishing
♣Release Date : 2013-04-29
âśżPages : 240
â™ ISBN : 9780133391640
♬Available Language : English, Spanish, And French

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📝Influence Marketing Book Synopsis : Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

â™ Book Title : Influencer Il potere di cambiare qualsiasi cosa
✍Author :
â™›Publisher : FrancoAngeli
♣Release Date : 2013
âśżPages : 256
â™ ISBN : 9788856848656
♬Available Language : English, Spanish, And French

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đź“ťInfluencer Il potere di cambiare qualsiasi cosa Book Synopsis :