The following are the results of "Growth Hacker Marketing" books in our database. Click on the download or Read Now button to download or read "Growth Hacker Marketing" ebook in pdf, epub, mobi, tuebl and audiobooks.
📒Growth Hacker Marketing ✍ Ryan Holiday
📝Growth Hacker Marketing Book Synopsis : A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
📒Growth Hacker ✍ James Jackson
📝Growth Hacker Book Synopsis : What is a growth hacker? growth hacker - one whose energy and center is pushing a metric through utilization of a testable and versatile system. "Growth hacker" is another word for most however a long held practice among the best web advertisers and product managers in Silicon Valley. With broad communications blurring ceaselessly and the surge of mass customization and niching on the web, showcasing as we known it for as long as 100 years has kicked the bucket. Individuals are inundated with hills of information and showcasing weariness is at an unsurpassed high. Clients are suffocating and won't focus on the following best gadget, paying little heed to how great it is. Dispersion is currently the main issue that faces each item and each startup. Growth hacking showed up as the present day route in the time of Web 2.0 to achieve a market and appropriate a thought. Rather than great promoting which ordinarily intrudes on your day, a growth hacker utilizes "pull"; he or she comprehends client conduct gives esteem quickly to influence. A growth hacker wraps informing into the texture of the lives and considerations of clients. A growth hacker will influence crosswise over orders, pulling in bits of knowledge from behavioral financial aspects and gamification, to locate the correct message to pull in clients. A growth hacker finds a technique inside the parameters of an adaptable and repeatable strategy for growth, driven by item and enlivened by information. Growth hacking's objective are situated in advertising however determined by item senses. A growth hacker lives at the crossing point of information, item, and promoting. A growth hacker lives inside the item group and has a specialized vocabulary to actualize what he or she needs. The fundamental characteristic for a growth hacker is innovativeness. His or her brain is the best device in their war mid-section. A growth hacker looks past adwords or SEO for conveyance. Customary promoting channels regularly implies high cost per obtaining and low life-time esteem because of high immersion. During a time of social clients, the correct growth system with the correct item showcase fit will prompt to monstrous scale through viral circles. The ultimate objective of each growth hacker is to construct a self-propagating advertising machine that achieves millions by it's self; notwithstanding, growth hacking is a procedure, not a mystery book of thoughts. Growth procedures can't be effectively duplicated and stuck from item to item. Growth is never prompt. It is never overnight. It is an attitude at which you approach issues.For more information click on BUY BUTTONtag:growth mindset, growth marketing,growth hack,growth engines,seo marketing,seo for growth,growth investing,growth seo,craigslist marketing,growth hacking strategies,growth hacking techniques,growth hacking instagram,growth hacking facebook,growth and development,facebook marketing,digital marketing strategy,PR,Social media marketing,search engine optimization,public relation,powerful marketing,business growth,internet marketing,web marketing,email marketing,twitter marketing,pinterest
📒Growth Hacking ✍ Sira R. Bowden
📝Growth Hacking Book Synopsis : Growth hacking led off as a trend but was rapidly getting essential. With the ever-expanding increase of the Internet, growth hacking is now absolutely essential when bringing products and services to clients. For years, marketers were in charge of pushing products while coders were fully responsible for entering and building code, or a platform. Now, however, these words have merged to create a single system of true growth, known as growth hacking. Marketing will always be an essential element, but it’s important to have a single individual or handful of employees who focus solely on the narrow growth of the company. The Internet has truly created a new way for businesses to grow, seemingly overnight in some scenarios. Consumers no longer have to feel tricked in terms of product, because product features can be directly involved in growth. In addition to these elements, growth hackers also understand that channels of distribution are no longer A to B, and any sale is a positive note. Instead, channels are now moved or even created due to the channels created by social media. This could include new websites or even popular blogs from trending individuals outside of the entertainment arena. While growth hacking is currently implied to resolve around startups, it will soon be implemented into even the largest organizations.
📒 ✍ Эрик Рис
📝 Book Synopsis : Мы привыкли считать, что процессы и менеджмент — это что-то скучное и унылое, а стартапы — динамичное и увлекательное, где нет места никаким правилам. Однако верно как раз обратное: создание стартапа должно быть подчинено четкой методике, имеющей строго определенные шаги. Основная идея метода «экономичный стартап», разработанного Эриком Рисом, заключается в быстром тестировании идей новых продуктов на реальных потребителях и постоянной корректировке бизнес-модели, с тем чтобы начинать масштабные вложения только тогда, когда идея подтверждена фактами. Кто уже познакомился с этой книгой, говорит о ней так: если вы предприниматель, срочно бросайте все дела, садитесь и читайте! И пусть вас не смущают слова «бизнес с нуля» в названии. Предприниматели по духу есть в разных компаниях, а уметь постоянно анализировать бизнес-модель и вовремя вносить в нее коррективы нужно любому бизнесу — и малому, и большому.
📒12 Social Media Hacks That Work Growth Hacker Granny ✍ Srinidhi Ranganathan
📝12 Social Media Hacks That Work Growth Hacker Granny Book Synopsis :
📝Growth Hacker Marketing El futuro del Social Media y la Publicidad Book Synopsis : La forma de trabajar de las start-ups ha conseguido que nos replanteemos, desde cero, cómo hacer marketing. Tienen un secreto, una estrategia llamada Growth Hacking que ha dado lugar a una nueva generación de marcas multimillonarias construidas sin tener que gastar un euro en "marketing tradicional" como Dropbox, Mailbox, Twitter, Facebook, Evernote, Instagram, Mint, AppSumo y StumbleUpon. En esta obra descubriremos la mentalidad del Growth Hacker: "conseguir más con menos". Mezcla de experto en marketing y de programador, sus herramientas son el correo electrónico, los anuncios de pago por clic, y las API de las plataformas, y solo trabaja con aquello que se puede probar, seguir y escalar. Persiguen poco a poco al usuario y consiguen crecer. Y logran que esos usuarios agreguen a más gente, generando un crecimiento rápido y masivo de tráfico y usuarios, para empezar a dar resultados positivos y beneficios.
📒Growth Hacking 4 0 ✍ Adriaan Brits
📝Growth Hacking 4 0 Book Synopsis : Whether a business is a lean, bootstrapped start-up, or a market leader that wishes to maintain a dominant position, growth hacking is now a must have. This book is all about reversing the game: Instead of chasing clients and audiences online, you’re going to bait them smartly and allow them to chase you instead. Strategically it is about re-evaluating your marketing agencies performance and finding new ways to hack growth. In the process of becoming a growth hacker, I was fortunate to have two awesome tech geniuses in my company, which was a very successful start-up in London. The new comfort zone I found myself in was one where I often hired people, and partnered with people who were way smarter than me: it meant learning at a rapid pace and increasing our profits exponentially. Many of the proposals we received from marketing agencies in New York and London were good, but those who were the best, often came from integrated marketing agencies where there was a strong technical team, rather than a marketing team. It is therefore not surprizing that later, when I completed my MSC in marketing at a University in Oxford, that some of the things people theorised about were of little value – and if I learned anything at all after University, it is that the value of a multi-disciplinary team and the integration of conventional marketing concepts with tech and digital trends means everything for today’s start-up. Now like most of my readers, I also love reading books by Guy Kawasaki, Seth Godin, Nir Eyal and John Maxwell – but felt that there is a particular need to reconcile marketers with growth hacking. I wrote this book to help demystify growth hacking to sales and marketing teams, but also to start-up boards, in hope that there can be even better collaboration between conventional marketing teams and forward thinking tech consultants. “..In the pursuit of higher ROI’s and lower start-up costs, Adriaan has done a brilliant job of summarizing the latest options available..” (Yuval Sarrill, Silicon Valley developer) The days of SEO and Facebook marketing is over. Now it is all about growth hacking. Become a growth hacker by exploring the latest insight by Adriaan Brits.
📒Growth Hacking ✍ James Jackson
📝Growth Hacking Book Synopsis : What is "Growth Hacking" truly? There is a considerable measure of buzz around the new term "Growth Hacking," and many organizations I know or have met as of late are searching for a "Growth Hacker." I stress some of the time that this feels like a craze and individuals think "ooh, I will develop much speedier on the off chance that I can simply locate an otherworldly unicorn Growth hacker" or begin to trust that you truly can hack economical development in any capacity. While I think it is awesome that numerous more organizations are considering growth important, I think it is essential that individuals keep their eyes on the enormous prize of building profound, practical organizations and systems. You can't hack the long haul examples of growth - when somebody is so effectively utilizing an item that they continue imparting it to their companions without acknowledging it. Alternately so enamored with an item they educate everybody concerning it. Alternately they request their companions join so that their kinship shows signs of improvement. Seeing how this functions and remembering it when it begins to rise is basic. So, you do need to locate the right "hacks" that help you get to those purposes of manageable growth. LinkedIn began with Reid Hoffman welcoming his whole expert system to go along with him, Facebook began growing school by-school holding up until they had a 20%+ of the understudy body to open at every place, and AirBnb got early free market activity by cross-posting on Craigslist. While these were all incredible begins, it wasn't until every organization had more supportable viral circles and SEO change working that they truly began taking off. So when discussing growth now, I don't think turning points are vital as making sense of whether you have a way to supportability. At the end of the day, it doesn't make a difference on the off chance that you have 10M clients or 10k clients, yet more that whatever you do to get your initial couple of clients, it's the means by which that transforms into solidly getting more clients that matters. What's more, that in the end it makes some truly profound enduring system impacts. For more information click on "BUY BUTTON" tag: growth mindset, growth marketing, growth hack, growth engines, seo marketing, seo for growth, growth investing, growth seo, craigslist marketing, growth hacking strategies, growth hacking techniques, growth hacking instagram, growth hacking facebook, growth and development, facebook marketing, digital marketing strategy, PR, Social media marketing, search engine optimization, public relation, powerful marketing, business growth, internet marketing, web marketing, email marketing, twitter marketing, pinterest
📒101 Tips About Growth Hacking ✍ Emmanuel Fauvel
📝101 Tips About Growth Hacking Book Synopsis : ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.
📒The Growth Hacker S Guide To The Galaxy ✍ Jeff Goldenberg
📝The Growth Hacker s Guide to the Galaxy Book Synopsis : The Growth Hacker's Guide to the Galaxyis the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp and founder of one of the world's first growth hacking agencies). Are You Ready to Skyrocket Your Company's growth? What You Will Learn 1. The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers 2. 100 Must-Know Growth Hacks to Take your Business to the Next Level (focusing on 3 key areas: Product-Market Fit, Transition to Growth, and Scale) 3. Insider Info fromLeading Startups Showcasing the Best Growth Hacks Ever Conceived (and exactly how they did it)! What's Inside 100Growth Hacks including: How to use the skyscraper content marketing technique to generate thousands of page views a day! How to create a digital marketing "ground zero" for your company! How to automate (almost every task in your business! How to become a thought leader (and automate the whole process)! How to get direct access your target audience! How to get instant feedback from website visitors (and use this increase site wide conversions)! How to get access to the most brilliant people in the world with no network! How to connect with influencers without paying thousands to attend conferences, events, and seminars! How to get your website content 10x more exposure! And much, much more 12 in-depth growth hacking case studies from hyper-fast growth companies, including: * Drip * AdEspresso * Grid * Moo * Shopify * Zenefits * Hubspot * Canva * and more Who This Book is For 1. Startup Marketers Nothing can be as discouraging as a slow startup. When you finally take the plunge to start a project you have always believed in, only to see little to no growth, self-doubt can take over. Instead of suffering through this period, struggling and wondering if your startup is going to make it, you need to figure out a way to make it work...but you won't find it through traditional marketing routes. 2. Digital Marketers By leveraging the growth hacks in this book, you will find your marketing reach more people faster and cheaper than ever before, leading to the type of connections that will take your business to the next level. Each growth hack is specifically geared towards improving the performance of digital marketers throughout the galaxy. Reading The Growth Hacker's Guide to the Galaxy is like putting your current skillset on steroids (minus the big forehead thing). 3. Modern Marketing Students The medium of marketing is evolving faster than ever before. This book will put you on the vanguard of marketing techniques. The internet has opened up so many doors for startup companies and small businesses, throwing traditional methods of business-building out the window, and, as it seems, traditional marketing methods as well. These hacks will allow you to think outside of the box and question the mold of classic marketing methods. 4. Nontechnical Marketers Just because you have no prior technical marketing skills, does not mean you can't implement these hacks. In fact, these growth hacks are going to be particularly crucial for you. We will provide you with step by step instructions, ensuring that you do not feel over your head at any point. Bottom Line If you want to learn about growth hacking, The Growth Hacker's Guide to the Galaxy is for you."
📒Video Growth Hacking For Channel Chiefs ✍ Robert Cassard
📝Video Growth Hacking for Channel Chiefs Book Synopsis : Channel Marketing and Sales leaders work under tremendous pressure to grow their channel. Video marketing has become the hot topic in channel enablement because no other online tool works as effectively to align partners, generate demand and sell more. But beware: video only works when it's done right. Even high-level Channel Chiefs often avoid video marketing because they see it as a black box full of mysteries, risks and unanswered questions. Video Growth Hacking for Channel Chiefs opens the box, exposing proven ways to automate video for double-digit channel growth. Based on reams of data from thousands of campaigns, this book shows you how to become a Video Growth Hacker, and shares the flight plan to improve channel performance and make yourself indispensable at the company where you work.
📒48 ✍ Роберт Грин
📝48 Book Synopsis : Власть —это продуманная борьба с обстоятельствами, которые нам неподвластны, это способность превращать невзгоды в преимущества. Для чего нужна власть? Для того чтобы обрести уверенность и утвердиться в собственном достоинстве. И еще хотя бы для того, чтобы сжать реальность в кулак и изменить ее согласно своей воле. Дерзко? Нисколько. Потому что речь идет об успехе.
📒Startup Marketing ✍ Alessia Camera
📝Startup marketing Book Synopsis : In un mondo in cui la competizione per ottenere l'attenzione degli utenti è in costante aumento, il marketing in una startup è l'elemento che fa la differenza. Il growth hacking e il marketing non sono due facce della stessa medaglia, ma due approcci complementari al raggiungimento di un obiettivo comune, in un'organizzazione dalla natura incerta dove il primo scopo è quello della crescita. Il growth hacking non consiste nel mettere assieme una serie di trucchi e segreti per acquisire utenti ma si basa su una metodologia che combina creatività, analisi, strategia e pianificazione nelle diverse fasi di sviluppo dell'idea. Ecco perché tutti ne parlano, senza riuscire veramente a capire di cosa si tratta. Startup Marketing è una guida completa per comprendere, definire e applicare le strategie di marketing per un progetto o un prodotto digitale, focalizzandosi in modo semplice, pratico e completo sui modelli, le attività e le best practice utili per sviluppare il proprio business.
📒Words You Should Know 2013 ✍ Nicole Cammorata
📝Words You Should Know 2013 Book Synopsis : "Every day, hundreds of new words join our vocabulary, whether they're scientific creations, cultural terms, or politically and historically charged additions. With Words You Should Know 2013, you will not only be able to keep up with the changing language, but also discover how these important concepts will impact your life in 2013"--P.  of cover.
📒Growth Hacking A How To Guide On Becoming A Growth Hacker ✍ Joe Casanova
📝Growth Hacking a How to Guide on Becoming a Growth Hacker Book Synopsis : So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
📒Growth Hacking ✍ Nicolas Brunn
📝Growth Hacking Book Synopsis : Connaissez-vous le point commun entre Airbnb et Uber ? Ces entreprises font appel au Growth Hacking pour se développer. Le Growth Hacking correspond à un ensemble de techniques d'e-marketing permettant d'accélérer la croissance d'une start-up, d'un site web, d'une application ou d'un projet par le recours à : - des méthodes créatives détournant les usages du Web, - des procédés analysant l'ensemble des actions de façon chiffrée, - des boucles de rétroaction permettant de corriger rapidement ses opérations. Ce livre vous enseignera la démarche d'un Growth Hacker et vous guidera pas à pas pour : - tester votre produit auprès de votre cible. Vous avez un projet ? Savez-vous que vous pouvez tester votre idée auprès de votre future clientèle en 20 minutes et pour 50 euros sans avoir à créer une seule ligne de code ? Cette technique, encore très peu connue en France, mais largement utilisée dans la Silicon Valley, vous permettra de sécuriser votre projet tout en évitant de perdre du temps et de l'argent en créant un produit qui ne conviendrait pas à votre public potentiel. - Trouver vos premiers utilisateurs, échanger avec eux afin de mieux les comprendre et analyser leurs problèmes jusqu'à découvrir votre Product Market Fit : ce point fait l'objet du chapitre sur La théorie sous-jacente au Growth Hacking : le Framework AARRR. - Développer votre entreprise le plus rapidement et le plus économiquement possible. Si vous pensez que ce n'est pas par hasard si des entreprises comme Airbnb ou Uber ont pu se développer aussi vite et si vous voulez créer ou développer une activité sur le web, mettez toutes les chances de votre côté : appliquez les techniques présentées dans ce livre. Vous ne parviendrez peut-être pas à fonder un nouveau géant du web, mais vous saurez, grâce à ces méthodes d'analyse, si vous devez ou pas transformer votre projet dès aujourd'hui pour réussir.
📒 ✍ Дэвид Огилви
📝 Book Synopsis : Карьера Дэвида Огилви – пример для подражания амбициозным молодым людям, стремящимся покорить вершины любого бизнеса, а его книги – «Библия» для многих поколений рекламистов. Целеустремленность, острый ум и дисциплина позволили честолюбивому выходцу из Шотландии покорить Мэдисон-авеню и стать владельцем рекламного агентства, снискавшего благодаря его имени мировую известность. Написанная около пятидесяти лет назад, умная и увлекательная книга «Откровения рекламного агента» содержит дельные советы для всех, кто начинает свою карьеру.
📒Perennial Seller ✍ Ryan Holiday
📝Perennial Seller Book Synopsis : Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.
📒Ego Is The Enemy ✍ Ryan Holiday
📝Ego is the Enemy Book Synopsis : It's wrecked the careers of promising young geniuses. It's evaporated great fortunes and run companies into the ground. It's made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy - of ambition, of success and of resilience. In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures. The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.
📒Growth Hacking Mit Strategie ✍ Hendrik Lennarz
📝Growth Hacking mit Strategie Book Synopsis : Dieses Buch erklärt ausführlich Lennarz ́ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen. Anhand echter Erfahrungsberichte aus unzähligen Projekten veranschaulicht Lennarz, wie man eine Organisation mit agilen Product Teams aufbaut und orchestriert, Killerfeatures entwickelt, die die Kunden auch wirklich lieben, neue Kunden per Growth Marketing gewinnen und bestehende Kunden erfolgreicher machen kann. Der Autor gibt tiefe und sehr authentische Einblicke in den Alltag eines Growth Hackers mit seinem 50-köpfigen Team, dessen volle Verantwortung die Maximierung des Nutzerwachstums verschiedenster digitaler Produkte ist. Alle Learnings und über 100 Growth Hacks sind garantiert selbst getestet worden.
📒Hacking Growth ✍ Sean Ellis
📝Hacking Growth Book Synopsis : The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.