📒Everybody Writes ✍ Ann Handley

♠Book Title : Everybody Writes
✍Author : Ann Handley
♛Publisher : John Wiley & Sons
♣Release Date : 2014-09-02
✿Pages : 320
♠ISBN : 9781118905616
♬Available Language : English, Spanish, And French

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📝Everybody Writes Book Synopsis : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

📒Everybody Writes ✍ Ann Handley

♠Book Title : Everybody Writes
✍Author : Ann Handley
♛Publisher : John Wiley & Sons
♣Release Date : 2014-09-15
✿Pages : 320
♠ISBN : 9781118905555
♬Available Language : English, Spanish, And French

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📝Everybody Writes Book Synopsis :

📒Everybody Writes ✍ Ann Handley

♠Book Title : Everybody Writes
✍Author : Ann Handley
♛Publisher : John Wiley & Sons
♣Release Date : 2014-09-02
✿Pages : 320
♠ISBN : 9781118905593
♬Available Language : English, Spanish, And French

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📝Everybody Writes Book Synopsis : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

📒Content Rules ✍ Ann Handley

♠Book Title : Content Rules
✍Author : Ann Handley
♛Publisher : John Wiley & Sons
♣Release Date : 2012-05-22
✿Pages : 320
♠ISBN : 9781118232606
♬Available Language : English, Spanish, And French

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📝Content Rules Book Synopsis : Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

📒The Wizard Of Ads ✍ Roy H. Williams

♠Book Title : The Wizard of Ads
✍Author : Roy H. Williams
♛Publisher : BookBaby
♣Release Date : 2012-08-15
✿Pages : 224
♠ISBN : 9781932226089
♬Available Language : English, Spanish, And French

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📝The Wizard of Ads Book Synopsis : With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

📒Letting Go Of The Words ✍ Janice Redish

♠Book Title : Letting Go of the Words
✍Author : Janice Redish
♛Publisher : Elsevier
♣Release Date : 2012
✿Pages : 368
♠ISBN : 9780123859303
♬Available Language : English, Spanish, And French

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📝Letting Go of the Words Book Synopsis : "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

♠Book Title : Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less
✍Author : Joe Pulizzi
♛Publisher : McGraw Hill Professional
♣Release Date : 2013-09-27
✿Pages : 352
♠ISBN : 9780071819916
♬Available Language : English, Spanish, And French

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📝Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Book Synopsis : Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

📒Everybody Needs A Rock ✍ Byrd Baylor

♠Book Title : Everybody Needs a Rock
✍Author : Byrd Baylor
♛Publisher : Simon and Schuster
♣Release Date : 2011-08-16
✿Pages : 32
♠ISBN : 9781442408111
♬Available Language : English, Spanish, And French

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📝Everybody Needs a Rock Book Synopsis : Everybody needs a rock -- at least that's the way this particular rock hound feels about it in presenting her own highly individualistic rules for finding just the right rock for you.

♠Book Title : This Book Will Teach You How to Write Better
✍Author :
♛Publisher :
♣Release Date : 2013-08-26
✿Pages :
♠ISBN : 0989895300
♬Available Language : English, Spanish, And French

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📝This Book Will Teach You How to Write Better Book Synopsis : Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

📒The Rise Of Writing ✍ Deborah Brandt

♠Book Title : The Rise of Writing
✍Author : Deborah Brandt
♛Publisher : Cambridge University Press
♣Release Date : 2015-01-08
✿Pages : 206
♠ISBN : 9781107090316
♬Available Language : English, Spanish, And French

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📝The Rise of Writing Book Synopsis : Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.

📒Content Rules ✍ Ann Handley

♠Book Title : Content Rules
✍Author : Ann Handley
♛Publisher : John Wiley & Sons
♣Release Date : 2010-11-11
✿Pages : 192
♠ISBN : 0470948728
♬Available Language : English, Spanish, And French

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📝Content Rules Book Synopsis :

📒Everybody S Son ✍ Thrity Umrigar

♠Book Title : Everybody s Son
✍Author : Thrity Umrigar
♛Publisher : HarperCollins
♣Release Date : 2017-06-06
✿Pages : 352
♠ISBN : 9780062442253
♬Available Language : English, Spanish, And French

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📝Everybody s Son Book Synopsis : The bestselling, critically acclaimed author of The Space Between Us and The World We Found deftly explores issues of race, class, privilege, and power and asks us to consider uncomfortable moral questions in this probing, ambitious, emotionally wrenching novel of two families—one black, one white. During a terrible heat wave in 1991—the worst in a decade—ten-year-old Anton has been locked in an apartment in the projects, alone, for seven days, without air conditioning or a fan. With no electricity, the refrigerator and lights do not work. Hot, hungry, and desperate, Anton shatters a window and climbs out. Cutting his leg on the broken glass, he is covered in blood when the police find him. Juanita, his mother, is discovered in a crack house less than three blocks away, nearly unconscious and half-naked. When she comes to, she repeatedly asks for her baby boy. She never meant to leave Anton—she went out for a quick hit and was headed right back, until her drug dealer raped her and kept her high. Though the bond between mother and son is extremely strong, Anton is placed with child services while Juanita goes to jail. The Harvard-educated son of a US senator, Judge David Coleman is a scion of northeastern white privilege. Desperate to have a child in the house again after the tragic death of his teenage son, David uses his power and connections to keep his new foster son, Anton, with him and his wife, Delores—actions that will have devastating consequences in the years to come. Following in his adopted family’s footsteps, Anton, too, rises within the establishment. But when he discovers the truth about his life, his birth mother, and his adopted parents, this man of the law must come to terms with the moral complexities of crimes committed by the people he loves most.

📒Everybody Lies ✍ Seth Stephens-Davidowitz

♠Book Title : Everybody Lies
✍Author : Seth Stephens-Davidowitz
♛Publisher : HarperCollins
♣Release Date : 2017-05-09
✿Pages : 354
♠ISBN : 9780062390875
♬Available Language : English, Spanish, And French

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📝Everybody Lies Book Synopsis : Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

♠Book Title : How to Write Copy That Sells
✍Author : Ray Edwards
♛Publisher : Morgan James Publishing
♣Release Date : 2016-02-16
✿Pages : 186
♠ISBN : 9781630475024
♬Available Language : English, Spanish, And French

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📝How to Write Copy That Sells Book Synopsis : Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

📒Everybody S Fool ✍ Richard Russo

♠Book Title : Everybody s Fool
✍Author : Richard Russo
♛Publisher : Atlantic Books
♣Release Date : 2017-01-05
✿Pages :
♠ISBN : 9781952535277
♬Available Language : English, Spanish, And French

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📝Everybody s Fool Book Synopsis : Richard Russo's new novel takes place in the decaying American town of North Bath over the course of a very busy weekend, ten years after the events of Nobody's Fool. Donald 'Sully' Sullivan is trying to ignore his cardiologist's estimate that he has only a year or two left. Ruth, his long-time lover, is increasingly distracted by her former son-in-law, fresh out of prison and intent on making trouble. Police chief Doug Raymer is tormented by the improbable death of his wife, while local wiseguy Carl Roebuck might finally be running out of luck. Filled with humour, heart and hard-luck characters you can't help but love, Everybody's Fool is a crowning achievement from one of the great storytellers of our time.

♠Book Title : Would Everybody Please Stop
✍Author : Jenny Allen
♛Publisher : Sarah Crichton Books
♣Release Date : 2017-06-06
✿Pages : 240
♠ISBN : 9780374709501
♬Available Language : English, Spanish, And French

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📝Would Everybody Please Stop Book Synopsis : "One of the funniest writers in America." That’s what The New Yorker’s Andy Borowitz calls Jenny Allen—and with good reason. In her debut essay collection, the longtime humorist and performer declares no subject too sacred, no boundary impassable. With her eagle eye for the absurd and hilarious, Allen reports from the potholes midway through life’s journey. One moment she’s flirting shamelessly—and unsuccessfully—with a younger man at a wedding; the next she’s stumbling upon X-rated images on her daughter’s computer. She ponders the connection between her ex-husband’s questions about the location of their silverware, and the divorce that came a year later. While undergoing chemotherapy, she experiments with being a “wig person.” And she considers those perplexing questions that we never pause to ask: Why do people say “It is what it is”? What’s the point of fat-free half-and-half ? And haven’t we heard enough about memes? Jenny Allen’s musings range fluidly from the personal to the philosophical. She writes with the familiarity of someone telling a dinner party anecdote, forgoing decorum for candor and comedy. To read Would Everybody Please Stop? is to experience life with imaginative and incisive humor.

📒If You Want To Write ✍ Brenda Ueland

♠Book Title : If You Want to Write
✍Author : Brenda Ueland
♛Publisher : Simon and Schuster
♣Release Date : 2013-05-20
✿Pages : 141
♠ISBN : 9781627932011
♬Available Language : English, Spanish, And French

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📝If You Want to Write Book Synopsis : Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.

📒Everyone Poops ✍ Taro Gomi

♠Book Title : Everyone Poops
✍Author : Taro Gomi
♛Publisher : Kane Miller Book Pub
♣Release Date : 2001
✿Pages : 27
♠ISBN : 192913214X
♬Available Language : English, Spanish, And French

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📝Everyone Poops Book Synopsis : Shows how creatures throughout the animal world--including humans--deal with the products of digestion.

♠Book Title : Everybody Loves Our Town
✍Author : Mark Yarm
♛Publisher : Crown Archetype
♣Release Date : 2011-09-06
✿Pages : 592
♠ISBN : 9780307464453
♬Available Language : English, Spanish, And French

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📝Everybody Loves Our Town Book Synopsis : Twenty years after the release of Nirvana’s landmark album Nevermind comes Everybody Loves Our Town: An Oral History of Grunge, the definitive word on the grunge era, straight from the mouths of those at the center of it all. In 1986, fledgling Seattle label C/Z Records released Deep Six, a compilation featuring a half-dozen local bands: Soundgarden, Green River, Melvins, Malfunkshun, the U-Men and Skin Yard. Though it sold miserably, the record made music history by documenting a burgeoning regional sound, the raw fusion of heavy metal and punk rock that we now know as grunge. But it wasn’t until five years later, with the seemingly overnight success of Nirvana’s “Smells Like Teen Spirit,” that grunge became a household word and Seattle ground zero for the nineties alternative-rock explosion. Everybody Loves Our Town captures the grunge era in the words of the musicians, producers, managers, record executives, video directors, photographers, journalists, publicists, club owners, roadies, scenesters and hangers-on who lived through it. The book tells the whole story: from the founding of the Deep Six bands to the worldwide success of grunge’s big four (Nirvana, Pearl Jam, Soundgarden and Alice in Chains); from the rise of Seattle’s cash-poor, hype-rich indie label Sub Pop to the major-label feeding frenzy that overtook the Pacific Northwest; from the simple joys of making noise at basement parties and tiny rock clubs to the tragic, lonely deaths of superstars Kurt Cobain and Layne Staley. Drawn from more than 250 new interviews—with members of Nirvana, Pearl Jam, Soundgarden, Alice in Chains, Screaming Trees, Hole, Melvins, Mudhoney, Green River, Mother Love Bone, Temple of the Dog, Mad Season, L7, Babes in Toyland, 7 Year Bitch, TAD, the U-Men, Candlebox and many more—and featuring previously untold stories and never-before-published photographs, Everybody Loves Our Town is at once a moving, funny, lurid, and hugely insightful portrait of an extraordinary musical era.

📒Growth Hacker Marketing ✍ Ryan Holiday

♠Book Title : Growth Hacker Marketing
✍Author : Ryan Holiday
♛Publisher : Penguin
♣Release Date : 2014-09-30
✿Pages : 144
♠ISBN : 9780698176911
♬Available Language : English, Spanish, And French

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📝Growth Hacker Marketing Book Synopsis : A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

📒Subscription Marketing ✍ Anne Janzer

♠Book Title : Subscription Marketing
✍Author : Anne Janzer
♛Publisher : Pronoun
♣Release Date : 2017-03-28
✿Pages : 147
♠ISBN : 9781508071174
♬Available Language : English, Spanish, And French

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📝Subscription Marketing Book Synopsis : Revised and expanded second edition Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: • Updated research and case studies reflecting the rapid growth of subscription-based businesses • Real-world examples of effective value nurturing strategies • A new chapter on the risks and challenges of subscription marketing If your business has recurring revenues, you’ll want to pay attention to how well you’re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.