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📒Everybody Writes ✍ Ann Handley
📝Everybody Writes Book Synopsis : Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
📝Bentley s quarterly review Book Synopsis :
📝Bentley s quarterly review with variant title leaf to vol 1 Book Synopsis :
📒The Rise Of Writing ✍ Deborah Brandt
📝The Rise of Writing Book Synopsis : Drawing on real-life interviews, Brandt explores what happens when writing overtakes reading as the basis of people's daily literate experience.
📒Teach Like A Champion 2 0 ✍ Doug Lemov
📝Teach Like a Champion 2 0 Book Synopsis : One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 700,000 teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from classroom management to inspiring student engagement, you will be able to perfect your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition: Over 70 new video clips of real teachers modeling the techniques in the classroom A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators With the sample lesson plans, videos, and teachlikeachampion.com online community, you will be teaching like a champion in no time. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.
📒Everybody S Writing Desk Book ✍ Charles Nisbet
📝Everybody s Writing desk Book Book Synopsis :
📝The Living Age Book Synopsis :
📒The Art Of Writing Badly ✍ Richard Chandler Borden
📝The Art of Writing Badly Book Synopsis : "The art of writing badly" is a phrase the Russian writer Valentin Kataev coined to describe the work that came out of the mauvist movement in Russia-a style of writing that consciously challenged Soviet dogma. In this book, Richard Borden discusses the cultural and political context from which these authors emerged and the development of "bad writing." Beginning with a close examination of the work of Kataev, the best-known progenitor of "bad writing," Borden then broadens his study to include the "mauvist creations" of post-Stalinist writers Aksenov, Bitov, Sokolov, Limonov, Evgeny Popov, and Venedikt Erofeev. Borden shows how these writers' shared mauvistic characteristics reveal major philosophical and aesthetic tendencies in contemporary Russian culture, bring to light facets of their writing that have never been discussed, and enrich the readings of the particular texts under discussion.
📒The Bloomsbury Introduction To Creative Writing ✍ Tara Mokhtari
📝The Bloomsbury Introduction to Creative Writing Book Synopsis : Covering a wide range of forms and genres, The Bloomsbury Introduction to Creative Writing is a complete introductory manual for students of creative writing. Through a structured series of practical writing exercises Â? perfect for the classroom, the writer's workshop or as a starting point for a portfolio of work Â? the book builds the student writer from the first explorations of their own voice, through to mastery of a wide range of genres and forms. The Bloomsbury Introduction to Creative Writing covers such genres as: Â· Autobiographical writing Â· Short fiction Â· Poetry Â· Screenwriting Â· Writing for performance Â· Writing for digital media With practical guidance on writing scholarly critiques of your own work and a glossary of terms for ease of reference, this book is an essential manual for any introductory creative writing course and a practical companion for more advanced writers.
📒Forbes Best Business Mistakes ✍ Bob Sellers
📝Forbes Best Business Mistakes Book Synopsis : Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.