📒Designing For Growth ✍ Jeanne Liedtka

♠Book Title : Designing for Growth
✍Author : Jeanne Liedtka
♛Publisher : Columbia University Press
♣Release Date : 2011
✿Pages : 227
♠ISBN : 9780231158381
♬Available Language : English, Spanish, And French

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📝Designing for Growth Book Synopsis : Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.

♠Book Title : The Designing for Growth Field Book
✍Author : Jeanne Liedtka
♛Publisher : Columbia University Press
♣Release Date : 2014-01-14
✿Pages : 128
♠ISBN : 9780231537087
♬Available Language : English, Spanish, And French

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📝The Designing for Growth Field Book Book Synopsis : In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers -- from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential.

📒Designing For Growth ✍ Colorado. General Assembly. Legislative Council

♠Book Title : Designing for Growth
✍Author : Colorado. General Assembly. Legislative Council
♛Publisher :
♣Release Date : 1972
✿Pages : 58
♠ISBN : STANFORD:36105117764972
♬Available Language : English, Spanish, And French

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📝Designing for Growth Book Synopsis :

📒Spatial Strategies For Manyatta ✍ Susan M. Blaustein

♠Book Title : Spatial Strategies for Manyatta
✍Author : Susan M. Blaustein
♛Publisher :
♣Release Date : 2014
✿Pages : 179
♠ISBN : 0982217471
♬Available Language : English, Spanish, And French

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📝Spatial Strategies for Manyatta Book Synopsis :

♠Book Title : Designing for Autism Spectrum Disorders
✍Author : Kristi Gaines
♛Publisher : Routledge
♣Release Date : 2016-05-20
✿Pages : 232
♠ISBN : 9781317932024
♬Available Language : English, Spanish, And French

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📝Designing for Autism Spectrum Disorders Book Synopsis : Designing for Autism Spectrum Disorders explains the influence of the natural and man-made environment on individuals with autism spectrum disorders (ASD) and other forms of intellectual/developmental disabilities (IDD). Drawing on the latest research in the fields of environmental psychology and education, the authors show you how architecture and interior spaces can positively influence individuals with neurodiversities by modifying factors such as color, lighting, space organization, textures, acoustics, and ventilation. Now you can design homes, therapeutic environments, work environments, and outdoor spaces to encourage growth and learning for the projected 500,000 children with ASD (in the United States alone) who are expected to reach adulthood by 2024. Topics discussed include: -Environmental design theories -Symptoms of ASD -Sensory processing deficits -Design needs of individuals on the spectrum at all ages -Design methods and solutions for spaces, including residential, learning, work, and therapeutic environments encompassing a wide range of budgets -Designing for self-actualization, well-being, and a high quality of life for the duration of an individual's life -Avenues for healthy living and aging in place -Biophilic design -Environmental impact on well-being -Strategies to promote active living as an integral part of the welfare focus.

📒Designing For Hope ✍ Dominique Hes

♠Book Title : Designing for Hope
✍Author : Dominique Hes
♛Publisher : Routledge
♣Release Date : 2014-10-17
✿Pages : 252
♠ISBN : 9781317626985
♬Available Language : English, Spanish, And French

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📝Designing for Hope Book Synopsis : A forward looking book on sustainable design that describes problems and then, by providing a different way to conceptualise design and development, leads on to examples of regenerative solutions. Its aim is to move the discussion away from doing less, but still detracting from our ecological capital, to positively contributing and adding to this capital. This book offers a hopeful response to the often frightening changes and challenges we face; arguing that we can actively create a positive and abundant future through mindful, contributive engagement that is rooted in a living systems based worldview. Concepts and practices such as Regenerative Development, Biophilic Design, Biomimicry, Permaculture and Positive Development are explored through interviews and case studies from the built environment to try and answer questions such as: ‘How can projects focus on creating a positive ecological footprint and contribute to community?’; How can we as practitioners restore and enrich the relationships in our projects?; and ‘How does design focus hope and create a positive legacy?’

♠Book Title : Design Thinking for Entrepreneurs and Small Businesses
✍Author : Beverly Rudkin Ingle
♛Publisher : Apress
♣Release Date : 2014-01-09
✿Pages : 172
♠ISBN : 9781430261827
♬Available Language : English, Spanish, And French

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📝Design Thinking for Entrepreneurs and Small Businesses Book Synopsis : Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.

📒Wild Urbanism ✍ Laura Katherine Tepper

♠Book Title : Wild Urbanism
✍Author : Laura Katherine Tepper
♛Publisher :
♣Release Date : 2010
✿Pages : 254
♠ISBN : OCLC:756870366
♬Available Language : English, Spanish, And French

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📝Wild Urbanism Book Synopsis :

♠Book Title : Design for Operational Excellence A Breakthrough Strategy for Business Growth
✍Author : Kevin J. Duggan
♛Publisher : McGraw Hill Professional
♣Release Date : 2011-09-16
✿Pages : 304
♠ISBN : 9780071768566
♬Available Language : English, Spanish, And French

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📝Design for Operational Excellence A Breakthrough Strategy for Business Growth Book Synopsis : Beyond Six Sigma and Lean! Design your processes to facilitate real business growth, in both healthy and unhealthy economies Design for Operational Excellence defines why companies embark upon continuous improvement—and the true answer is not to improve efficiency, quality, or eliminate waste! The reason is to achieve Operational Excellence. Duggan, an established authority on OpEx, provides the design criteria and guidelines that enable you to grow your business organically by refocusing management’s attention from running the business to growing the business. Founded on eight key principles, this groundbreaking system facilitates the continuous flow of value into any operation—from customer service to sales to manufacturing. Kevin J. Duggan is a renowned speaker, executive mentor, and educator in applying advanced lean techniques to achieve Operational Excellence and the author of two books on the subject: Creating Mixed Model Value Streams and The Office That Grows Your Business—Achieving Operational Excellence in Your Business Processes. As the Founder of the Institute for Operational Excellence, the leading educational center on Operational Excellence, and Duggan Associates, an international training and advisory firm, Kevin has assisted many major corporations worldwide, including United Technologies Corporation, Caterpillar, Pratt & Whitney, Singapore Airlines, IDEX Corporation, GKN and Parker Hannifin. A recognized expert on Operational Excellence, Kevin is a frequent keynote speaker, master of ceremonies, and panelist at international conferences, and has appeared on CNN and the Fox Business Network.

📒Designing For Service ✍ Daniela Sangiorgi

♠Book Title : Designing for Service
✍Author : Daniela Sangiorgi
♛Publisher : Bloomsbury Publishing
♣Release Date : 2017-02-23
✿Pages : 288
♠ISBN : 9781474250146
♬Available Language : English, Spanish, And French

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📝Designing for Service Book Synopsis : Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. It is now a growing field of both practice and academic research. Designing for Service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. Designing for Service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. The contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.

♠Book Title : Designing for the Digital Age
✍Author : Kim Goodwin
♛Publisher : John Wiley & Sons
♣Release Date : 2011-03-25
✿Pages : 768
♠ISBN : 9781118079881
♬Available Language : English, Spanish, And French

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📝Designing for the Digital Age Book Synopsis : Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

📒Fit For Growth ✍ Couto

♠Book Title : Fit for Growth
✍Author : Couto
♛Publisher : John Wiley & Sons
♣Release Date : 2017-01-10
✿Pages : 288
♠ISBN : 9781119268536
♬Available Language : English, Spanish, And French

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📝Fit for Growth Book Synopsis : A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

📒The Upcycle ✍ William McDonough

♠Book Title : The Upcycle
✍Author : William McDonough
♛Publisher : North Point Press
♣Release Date : 2013-04-16
✿Pages : 256
♠ISBN : 9781429969055
♬Available Language : English, Spanish, And French

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📝The Upcycle Book Synopsis : From the authors of Cradle to Cradle, we learn what's next: The Upcycle The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us. The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

📒Designing For Wearables ✍ Scott Sullivan

♠Book Title : Designing for Wearables
✍Author : Scott Sullivan
♛Publisher : "O'Reilly Media, Inc."
♣Release Date : 2016-12-20
✿Pages : 194
♠ISBN : 9781491944127
♬Available Language : English, Spanish, And French

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📝Designing for Wearables Book Synopsis : Now may be the perfect time to enter the wearables industry. With the range of products that have appeared in recent years, you can determine which ideas resonate with users and which don’t before leaping into the market. In this practical guide, author Scott Sullivan examines the current wearables ecosystem and then demonstrates the impact that service design in particular will have on these types of devices going forward. You’ll learn about the history and influence of activity trackers, smartwatches, wearable cameras, the controversial Google Glass experiment, and other devices that have come out of the recent Wild West period. This book also dives into many other aspects of wearables design, including tools for creating new products and methodologies for measuring their usefulness. You’ll explore: Emerging types of wearable technologies How to design services around wearable devices Key concepts that govern service design Prototyping processes and tools such as Arduino and Processing The importance of storytelling for introducing new wearables How wearables will change our relationship with computers

📒Designing Your Life ✍ Bill Burnett

♠Book Title : Designing Your Life
✍Author : Bill Burnett
♛Publisher : Knopf
♣Release Date : 2016-09-20
✿Pages : 272
♠ISBN : 9781101875339
♬Available Language : English, Spanish, And French

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📝Designing Your Life Book Synopsis : #1 New York Times Bestseller At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. "Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will." —Daniel Pink, bestselling author of Drive “This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.” —David Kelley, Founder of IDEO “An empowering book based on their popular class of the same name at Stanford University . . . Perhaps the book’s most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.” —Publishers Weekly From the Hardcover edition.

♠Book Title : Urban Sprawl and Public Health
✍Author : Howard Frumkin
♛Publisher : Island Press
♣Release Date : 2004-07-09
✿Pages : 338
♠ISBN : 1559633050
♬Available Language : English, Spanish, And French

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📝Urban Sprawl and Public Health Book Synopsis : In Urban Sprawl and Public Health, Howard Frumkin, Lawrence Frank, and Richard Jackson, three of the nation's leading public health and urban planning experts explore an intriguing question: How does the physical environment in which we live affect our health? For decades, growth and development in our communities has been of the low-density, automobile-dependent type known as sprawl. The authors examine the direct and indirect impacts of sprawl on human health and well-being, and discuss the prospects for improving public health through alternative approaches to design, land use, and transportation. Urban Sprawl and Public Health offers a comprehensive look at the interface of urban planning, architecture, transportation, community design, and public health. It summarizes the evidence linking adverse health outcomes with sprawling development, and outlines the complex challenges of developing policy that promotes and protects public health. Anyone concerned with issues of public health, urban planning, transportation, architecture, or the environment will want to read Urban Sprawl and Public Health.

📒In The Bubble ✍ John Thackara

♠Book Title : In the Bubble
✍Author : John Thackara
♛Publisher : MIT Press
♣Release Date : 2006-02-17
✿Pages : 336
♠ISBN : 0262250373
♬Available Language : English, Spanish, And French

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📝In the Bubble Book Synopsis : We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology -- ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles -- above all, lightness -- inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.

📒Designing For Performance ✍ Lara Callender Hogan

♠Book Title : Designing for Performance
✍Author : Lara Callender Hogan
♛Publisher : "O'Reilly Media, Inc."
♣Release Date : 2014-12-04
✿Pages : 182
♠ISBN : 9781491903728
♬Available Language : English, Spanish, And French

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📝Designing for Performance Book Synopsis : As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical. To get started, all you need are basic HTML and CSS skills and Photoshop experience. Topics include: The impact of page load time on your site, brand, and users Page speed basics: how browsers retrieve and render content Best practices for optimizing and loading images How to clean up HTML and CSS, and optimize web fonts Mobile-first design with performance goals by breakpoint Using tools to measure performance as your site evolves Methods for shaping an organization’s performance culture

📒The Catalyst ✍ Jeanne Liedtka

♠Book Title : The Catalyst
✍Author : Jeanne Liedtka
♛Publisher : Crown Business
♣Release Date : 2009-03-24
✿Pages : 272
♠ISBN : 9780307452283
♬Available Language : English, Spanish, And French

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📝The Catalyst Book Synopsis : How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.

📒Designing Delivery ✍ Jeff Sussna

♠Book Title : Designing Delivery
✍Author : Jeff Sussna
♛Publisher : "O'Reilly Media, Inc."
♣Release Date : 2015-06-03
✿Pages : 232
♠ISBN : 9781491903780
♬Available Language : English, Spanish, And French

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📝Designing Delivery Book Synopsis : Now that we’re moving from a product economy to a digital service economy, software is becoming critical for navigating our everyday lives. The quality of your service depends on how well it helps customers accomplish goals and satisfy needs. Service quality is not about designing capabilities, but about making—and keeping—promises to customers. To help you improve customer satisfaction and create positive brand experiences, this pragmatic book introduces a transdisciplinary approach to digital service delivery. Designing a resilient service today requires a unified effort across front-office and back-office functions and technical and business perspectives. You’ll learn how make IT a full partner in the ongoing conversations you have with your customers. Take a unique customer-centered approach to the entire service delivery lifecycle Apply this perspective across development, operations, QA, design, project management, and marketing Implement a specific quality assurance methodology that unifies those disciplines Use the methodology to achieve true resilience, not just stability

📒Aboutness ✍ Stephen Yablo

♠Book Title : Aboutness
✍Author : Stephen Yablo
♛Publisher :
♣Release Date : 2014
✿Pages : 221
♠ISBN : 0231163568
♬Available Language : English, Spanish, And French

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📝Aboutness Book Synopsis : Aboutness has been studied from any number of angles. Brentano made it the defining feature of the mental. Phenomenologists try to pin down the aboutness-features of particular mental states. Materialists sometimes claim to have grounded aboutness in natural regularities. Attempts have even been made, in library science and information theory, to operationalize the notion. But it has played no real role in philosophical semantics. This is surprising; sentences have aboutness-properties if anything does. Aboutness is the first book to examine through a philosophical lens the role of subject matter in meaning. A long-standing tradition sees meaning as truth-conditions, to be specified by listing the scenarios in which a sentence is true. Nothing is said about the principle of selection--about what in a scenario gets it onto the list. Subject matter is the missing link here. A sentence is true because of how matters stand where its subject matter is concerned. Stephen Yablo maintains that this is not just a feature of subject matter, but its essence. One indicates what a sentence is about by mapping out logical space according to its changing ways of being true or false. The notion of content that results--directed content--is brought to bear on a range of philosophical topics, including ontology, verisimilitude, knowledge, loose talk, assertive content, and philosophical methodology. Written by one of today's leading philosophers, Aboutness represents a major advance in semantics and the philosophy of language. -- Provided by publisher.