â™ Book Title : Confessions of the Pricing Man
✍Author : Hermann Simon
â™›Publisher : Springer
♣Release Date : 2015-10-20
âśżPages : 221
â™ ISBN : 9783319204000
♬Available Language : English, Spanish, And French

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📝Confessions of the Pricing Man Book Synopsis : The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as a n entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

â™ Book Title : Confessions of the Pricing Man
✍Author : Hermann Simon
â™›Publisher : Copernicus
♣Release Date : 2015-11-21
âśżPages : 221
â™ ISBN : 3319203991
♬Available Language : English, Spanish, And French

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📝Confessions of the Pricing Man Book Synopsis : The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as a n entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

â™ Book Title : Confessions of an Economic Hit Man
✍Author : John Perkins
â™›Publisher : Berrett-Koehler Publishers
♣Release Date : 2004-11-09
âśżPages : 250
â™ ISBN : 1576755126
♬Available Language : English, Spanish, And French

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đź“ťConfessions of an Economic Hit Man Book Synopsis : Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

â™ Book Title : Confessions of an Advertising Man
✍Author : David Ogilvy
â™›Publisher : Southbank Pub
♣Release Date : 2011
âśżPages : 190
â™ ISBN : 190491537X
♬Available Language : English, Spanish, And French

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đź“ťConfessions of an Advertising Man Book Synopsis : Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

📒Monetizing Innovation ✍ Madhavan Ramanujam

â™ Book Title : Monetizing Innovation
✍Author : Madhavan Ramanujam
â™›Publisher : John Wiley & Sons
♣Release Date : 2016-05-02
âśżPages : 256
â™ ISBN : 9781119240860
♬Available Language : English, Spanish, And French

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đź“ťMonetizing Innovation Book Synopsis : "The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process"--

📒Power Pricing ✍ Robert J. Doan

â™ Book Title : Power Pricing
✍Author : Robert J. Doan
â™›Publisher : Simon and Schuster
♣Release Date : 1996
âśżPages : 371
â™ ISBN : 9780684834436
♬Available Language : English, Spanish, And French

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đź“ťPower Pricing Book Synopsis : Explains the disadvantages of using standard markups or letting competitors set the prices, and explains how a more sophisticated pricing strategy can increase profits and competitiveness

📒Principles Of Pricing ✍ Rakesh Vohra

â™ Book Title : Principles of Pricing
✍Author : Rakesh Vohra
â™›Publisher : Cambridge University Press
♣Release Date : 2012-03-05
âśżPages : 250
â™ ISBN : 9781107010659
♬Available Language : English, Spanish, And French

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đź“ťPrinciples of Pricing Book Synopsis : "Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.

â™ Book Title : Hidden Champions of the Twenty First Century
✍Author : Hermann Simon
â™›Publisher : Springer Science & Business Media
♣Release Date : 2009-06-10
âśżPages : 402
â™ ISBN : 0387981470
♬Available Language : English, Spanish, And French

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📝Hidden Champions of the Twenty First Century Book Synopsis : Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Champions: Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion Strategy: For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .

📒Confessions Of A Gynecologist ✍ Dr. Gary Dresden

â™ Book Title : Confessions of a Gynecologist
✍Author : Dr. Gary Dresden
â™›Publisher : iUniverse
♣Release Date : 2003-05-08
âśżPages : 408
â™ ISBN : 1469737337
♬Available Language : English, Spanish, And French

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đź“ťConfessions of a Gynecologist Book Synopsis : Dr. Dresden leaves no stone unturned as he navigates through the exciting world of the development and practice of an obstetrician and gynecologist. From start to finish, his story is wrought with startling revelations and shocking exposes. His journey uncovers the needs, hopes, anticipations and expectations of men who choose to become physicians and, later on, obstetricians and gynecologists. He deals, without evasion, with the compromises that must be made in a physician's personal life in order to first learn and then practice his chosen profession. He explores, in stark detail, the life experiences that motivate men to strive to serve women's medical needs. He uncovers the self-serving and abusive nature of medical training and the resultant waste, inefficiency and danger. He confronts the flaws and dangers in the medical delivery system that threaten our expectation of quality medical care. He exposes the rot, self-interest and hypocrisy that pervade the political power structure of hospitals and medical societies. Lastly, he uncovers the power that drug companies can exert to control the pricing and delivery of pharmaceuticals and concomitantly keep physicians in line. The task is monumental and the author has met the challenge.

â™ Book Title : Pricing with Confidence
✍Author : Reed Holden
â™›Publisher : John Wiley & Sons
♣Release Date : 2010-12-28
âśżPages : 240
â™ ISBN : 1118045343
♬Available Language : English, Spanish, And French

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📝Pricing with Confidence Book Synopsis : Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

â™ Book Title : The New Confessions of an Economic Hit Man
✍Author : John Perkins
â™›Publisher : Berrett-Koehler Publishers
♣Release Date : 2016-02-09
âśżPages : 384
â™ ISBN : 9781626566767
♬Available Language : English, Spanish, And French

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📝The New Confessions of an Economic Hit Man Book Synopsis : Shocking Bestseller: The original version of this astonishing tell-all book spent 73 weeks on the New York Times bestseller list, has sold more than 1.25 million copies, and has been translated into 32 languages. New Revelations: Featuring 15 explosive new chapters, this expanded edition of Perkins's classic bestseller brings the story of economic hit men (EHMs) up to date and, chillingly, home to the US. Over 40 percent of the book is new, including chapters identifying today's EHMs and a detailed chronology extensively documenting EHM activity since the first edition was published in 2004. Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it. Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools—false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power—are used around the world today exponentially more than during the era Perkins exposed over a decade ago. The material in this new section ranges from the Seychelles, Honduras, Ecuador, and Libya to Turkey, Western Europe, Vietnam, China, and, in perhaps the most unexpected and sinister development, the United States, where the new EHMs—bankers, lobbyists, corporate executives, and others—“con governments and the public into submitting to policies that make the rich richer and the poor poorer.” But as dark as the story gets, this reformed EHM also provides hope. Perkins offers a detailed list of specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.

📒Pricing For Profit ✍ Peter Hill

â™ Book Title : Pricing for Profit
✍Author : Peter Hill
â™›Publisher : Kogan Page Publishers
♣Release Date : 2013-07-03
âśżPages : 208
â™ ISBN : 9780749467685
♬Available Language : English, Spanish, And French

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đź“ťPricing for Profit Book Synopsis : Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

📒The Psychology Of Price ✍ Leigh Caldwell

â™ Book Title : The Psychology of Price
✍Author : Leigh Caldwell
â™›Publisher : Jaico Publishing House
♣Release Date : 2015-12-07
âśżPages : 248
â™ ISBN : 9788184957686
♬Available Language : English, Spanish, And French

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📝The Psychology of Price Book Synopsis : How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

📒The Price Advantage ✍ Walter L. Baker

â™ Book Title : The Price Advantage
✍Author : Walter L. Baker
â™›Publisher : John Wiley & Sons
♣Release Date : 2010-07-15
âśżPages : 384
â™ ISBN : 047063300X
♬Available Language : English, Spanish, And French

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đź“ťThe Price Advantage Book Synopsis : A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

â™ Book Title : Goal The Ball Doesn t Go In By Chance
✍Author : Ferran Soriano
â™›Publisher : Palgrave Macmillan
♣Release Date : 2011-11-18
âśżPages : 224
â™ ISBN : 9781137004802
♬Available Language : English, Spanish, And French

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📝Goal The Ball Doesn t Go In By Chance Book Synopsis : GET TO THE TOP OF YOUR GAME What can managers learn from the successes – and mistakes – of some of the world's greatest football clubs? In Goal, Ferran Soriano, Former Vice-President of Barcelona Football Club, shows you how to lead your team in a high-pressure environment and explores how the choices you make in the heat of the moment can have far-reaching effects on the future of your business. With his inside knowledge, this book is filled with fascinating insights into the behind-the-scenes world of international football. Goal shows how good management and strong leadership in every area of your organization – talent and retention, marketing and public relations, strategy and risk – are crucial to success. With colourful examples from the fast-paced world of football, Ferran Soriano brings this guide to management style and strategy to life.

📒Uncommon Service ✍ Frances Frei

â™ Book Title : Uncommon Service
✍Author : Frances Frei
â™›Publisher : Harvard Business Press
♣Release Date : 2012
âśżPages : 247
â™ ISBN : 9781422133316
♬Available Language : English, Spanish, And French

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đź“ťUncommon Service Book Synopsis : Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

â™ Book Title : The Oxford Handbook of Pricing Management
✍Author : Özalp Özer
â™›Publisher : OUP Oxford
♣Release Date : 2012-06-07
âśżPages : 976
â™ ISBN : 9780191634277
♬Available Language : English, Spanish, And French

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đź“ťThe Oxford Handbook of Pricing Management Book Synopsis : The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

â™ Book Title : Contextual Pricing The Death of List Price and the New Market Reality
✍Author : Robert Docters
â™›Publisher : McGraw-Hill Professional
♣Release Date : 2011-11-18
âśżPages : 256
â™ ISBN : 9780071773263
♬Available Language : English, Spanish, And French

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📝Contextual Pricing The Death of List Price and the New Market Reality Book Synopsis : A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

â™ Book Title : Confessions of a Cartel Hitman
✍Author : Martin Corona
â™›Publisher : Random House
♣Release Date : 2017-08-03
âśżPages : 320
â™ ISBN : 9781473552210
♬Available Language : English, Spanish, And French

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📝Confessions of a Cartel Hitman Book Synopsis : The true confessions of a former assassin, who became the leader of an elite crew of hit men for Mexico’s most vicious drug cartel. Martin Corona has been convicted of multiple murders committed during his time as a cartel career hit man. These killings were brutal and cruelly efficient. Corona's gang would cross into the United States from their luxurious hideout in Mexico, eradicate whoever needed to be killed north of the border, and return home in the afternoon. In this book, Martin’s shocking first-hand confessions illuminate his descent from dealing drugs at the age of twelve to theft, guns and prostitution. He then climbed the ranks of an elite crew run by the Arellano brothers, founders of the Tijuana drug cartel that dominated the Southern California drug trade and much bloody gang warfare for decades. Martin's confessions illuminate how a young boy became a criminal. Both shocking and powerful, it asks us how someone can inflict so much evil and whether they can find forgiveness on the other side.

📒The Price Of Loyalty ✍ Ron Suskind

â™ Book Title : The Price of Loyalty
✍Author : Ron Suskind
â™›Publisher : Simon and Schuster
♣Release Date : 2013-03-28
âśżPages : 368
â™ ISBN : 9781471128257
♬Available Language : English, Spanish, And French

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đź“ťThe Price of Loyalty Book Synopsis : A devestating account of the inner workings of the George W. Bush administration, written with the extensive cooperation of former U.S. Treasury Secretary Paul O'Neill. As readers are taken to the very epicentre of government, this news-making book offers a definitive view of Bush and his closest advisers as they manage crucial domestic policies and global strategies within the most secretive White House of modern times.

📒Pricing ✍ Ernst-Jan Bouter

â™ Book Title : Pricing
✍Author : Ernst-Jan Bouter
â™›Publisher : Firstprice Bv
♣Release Date : 2013-07-01
âśżPages : 226
â™ ISBN : 908206930X
♬Available Language : English, Spanish, And French

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đź“ťPricing Book Synopsis : Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE's shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!